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How Indians Use Digital Gold To Plan Festive Purchases? - Goodreturns. For centuries, gold has been a prized possession in Indian households. For many families, it represents more than just shiny metal; it symbolizes security, memories, and comfort. A little penny purchased on festivals like Dhanteras or a big bridal jewellery piece passed down through generations, each has its own unique value.
During festivals, this bond develops even stronger, with people purchasing jewellery or adding to their gold savings. But this festive season, something interesting is happening. Along with the usual crowd at jewellery shops, there's a rising interest in digital gold. What was once seen as a new-age concept is now becoming a common choice.
It hasn't replaced physical gold, but it has quietly changed how many Indians think about gold ownership today. "Digital gold is gaining traction because it solves many practical worries people have had for years. What's driving its popularity even more is the freedom it gives. Of course, no system is perfect. Allow Notifications. How Technology Is Helping Ensure the Purity and Safety of Gold - BusinessToday. In India, gold has always been one of the most trusted investments. Whether it’s jewellery for weddings, savings for the future or something passed down through generations, purity has always been a top priority. But as gold prices rise and demand increases, risks like fraud, mixing and misrepresentation have also grown.
That’s where technology is now playing a major role. It has changed how gold is tested, traded, verified and even stored. In the last few years, modern tools and digital systems have given the entire gold ecosystem a big upgrade. More Accurate Testing with Modern Machines Earlier, people depended on touchstone tests or the local jeweller’s word. Another advanced method is spectrometry, widely used by large retail chains and hallmarking centres. Hallmarking Goes Digital BIS Hallmarking was a major step toward consumer protection, but it still had loopholes like fake stamps and outdated records. Date of hallmarking Blockchain Adds a New Layer of Trust Automated gold ATMs. How gold recycling paves the way for sustainability - The HinduBusinessLine. Old jewellery, dental fillings, electronic devices, and even industrial scraps can be melted down and refined into pure gold, without any loss of quality. The ability to reuse gold indefinitely makes recycling an ideal solution.
Every gram of recycled gold means one less gram mined from the earth, one less tree cut, and one less river poisoned. | Photo Credit: DHIRAJ SINGH Gold has always held a special place in human history, treasured for its rarity, beauty, and cultural significance. Beyond its ornamental value, it carries economic weight and plays a vital role in technology. But behind the sparkle lies a stark truth: traditional gold mining extracts more than just metal. This is where gold recycling emerges as a powerful alternative, allowing society to keep using gold without depleting the planet. The hidden cost of gold mining Mining gold is not simply about digging the earth. The process is water- and energy-intensive, worsening the crisis in regions already facing water scarcity. Muthoot Exim Expands Gold Recycling Network in Delhi. Muthoot Exim (P) Ltd., the precious metal arm of 138-year-old business conglomerate Muthoot Pappachan Group (also known as Muthoot Blue), proudly announces the grand opening of its newest Gold Point Centre in the new Muthoot Gold Point is strategically located at First Floor, D-27-WZ-D-153, Main Najafgarh Road, Metro Pillar Number 677, Near Uttam Nagar West Metro Station, Opp.
Bank of India, Uttam Nagar, Delhi-110059. This marks the 70th MGP branch in Uttam Nagar and the 8th branch in Delhi. The opening of this Gold Point Centre at Uttam Nagar, Delhi will be a wave of change that is ushered into the local public's financial lives. It will let them liquidate their assets in gold and make financial services even more accessible through this trusted and transparent centre. Thomas Muthoot, Executive Director of Muthoot Pappachan Group & Managing Director of Muthoot Exim, added, “We are pleased to announce the opening of our Gold Point Centre in Uttam Nagar, Delhi. Muthoot Exim Pvt. Muthoot Exim Launches 70th Gold Point Centre in Delhi. Muthoot Exim (P) Ltd., the precious metal arm of 138-year-old business conglomerate Muthoot Pappachan Group (also known as Muthoot Blue), proudly announces the grand opening of its newest Gold Point Centre in the new Muthoot Gold Point is strategically located at First Floor, D-27-WZ-D-153, Main Najafgarh Road, Metro Pillar Number 677, Near Uttam Nagar West Metro Station, Opp.
Bank of India, Uttam Nagar, Delhi-110059. This marks the 70th MGP branch in Uttam Nagar and the 8th branch in Delhi. The opening of this Gold Point Centre at Uttam Nagar, Delhi will be a wave of change that is ushered into the local public's financial lives. It will let them liquidate their assets in gold and make financial services even more accessible through this trusted and transparent centre.
Muthoot Exim's Gold Point Centres are renowned for their commitment to transparency and customer trust. Mr. Muthoot Exim Pvt. Muthoot Exim Opens Gold Point Centre Delhi. Uttam Nagar, Delhi 17th October, 2025: Muthoot Exim (P) Ltd., the precious metal arm of 138-year-old business conglomerate Muthoot Pappachan Group (also known as Muthoot Blue), proudly announces the grand opening of its newest Gold Point Centre in the new Muthoot Gold Point is strategically located at First Floor, D-27-WZ-D-153, Main Nazaf Garh Road, Metro Pillar Number 677, Near Uttam Nagar West Metro Station, Opp. Bank of India, Uttam Nagar, Delhi-110059. This marks the 70th MGP branch in Uttam Nagar and the 8th branch in Delhi. The opening of this Gold Point Centre at Uttam Nagar, Delhi will be a wave of change that is ushered into the local public’s financial lives. It will let them liquidate their assets in gold and make financial services even more accessible through this trusted and transparent centre.
Muthoot Exim’s Gold Point Centres are renowned for their commitment to transparency and customer trust. Mr. Muthoot Exim Pvt. Why modern parents are building ‘Gold Vaults’ instead of buying jewellery - India Today. When it comes to gifting children something that truly lasts, gold has always been one of the most trusted and the most preferred choices for Indian families. Gold has an emotional value that no other gift can match and also has a sense of security which is irreplaceable. In the past, gifting gold usually meant buying jewellery only during weddings or during special occasions. However, things are changing today with parents thinking of creating a ‘Gold Vault’ which is a dedicated, well planned collection of gold investments. This helps them to support their children's future needs, whether it's education, marriage or even to start a business. Here’s how parents can effectively invest in gold for their children and build this modern gifting plan.
Gold prices have historically shown steady growth over the years, and the earlier you start, the better the returns you get over time. The concept of buying gold has evolved far beyond visiting a jewellery store. . - Ends. Gold recycling gains momentum during festivals: Muthoot Exim sees uptick across urban and rural India - CNBC TV18.
As India enters the festive season, gold recycling is emerging as a notable trend, with more consumers opting to trade or recycle old jewellery and idle gold. Keyur Shah, CEO of Muthoot Exim, shared insights on how this trend is shaping the jewellery and gold retail industry. Why consumers are turning to gold recycling Shah said, “Sudden spikes in gold prices often result in customers waiting for the market to stabilise. In the current scenario, we have witnessed an uptick in purchase of scrap or old gold in our Muthoot Gold Point branches.” Consumers are motivated by the financial benefits of organised recycling channels. “When customers recycle gold through organised platforms, they are assured of complete transparency, fair pricing, and instant liquidity.
Unlike unorganised channels where hidden deductions are common, we provide purity-tested valuations in front of the customer. Urban-rural awareness Impact on jewellery retail Looking ahead. Due To The Rise In Gold Prices, The Trend Of Recycling Old Jewellery Has Increased - Amar Ujala Hindi News Live - Gold Prices:सोने की कीमतों में तेजी से पुराने आभूषण रिसाइकल करने का बढ़ा चलन; जानकारों की क्या राय, जानें Surge in gold prices is opening up new avenues for recycling- The Week. Indians' love for gold is no secret. In 2024 alone, gold demand in the country was around 803 tonnes, up from 761 tonnes in 2023. It is estimated that Indian households and temples together hold close to 30,000 tonnes of gold. However, India still imports a large portion of its annual gold requirements. Last year, for instance, close to 712 tonnes of gold was imported.
Muthoot Exim, a part of the Kerala-based gold loan major Muthoot Pappachan Group, wants more Indians to recycle gold, a move that could also help India save precious foreign exchange. Typically, for Indians, gold jewellery has not just been an accessory, but also a store of value, which comes in handy during financial emergencies. Muthoot Exim is trying to change this with its Gold Point outlets.
The other reason to enter this business was from an economic viewpoint; any amount of gold the company would buy and recycle, that much imports would reduce. “We are just riding on the existing habits of Indian consumers. Surge in gold prices is opening up new avenues for recycling- The Week. Due To The Rise In Gold Prices, The Trend Of Recycling Old Jewellery Has Increased - Amar Ujala Hindi News Live - Gold Prices:सोने की कीमतों में तेजी से पुराने आभूषण रिसाइकल करने का बढ़ा चलन; जानकारों की क्या राय, जानें Muthoot Exim opens India’s 50th Gold Point Cente in Delhi’s Shakarpur - APN News. Delhi : Muthoot Exim (P) Ltd., the precious metal arm of 138-year-old business conglomerate Muthoot Pappachan Group (also known as Muthoot Blue), recently inaugurated its 7th Gold Point Centre in Delhi, located in the vibrant locality of Shakarpur. This new opening brings the company’s total number of Gold Point Centres across India to 50. The new branch is located at Ground Floor, DA -4B, Main Vikas Marg, Shakarpur, Opp.
Metro Pillar no. 53, Delhi – 110092. The Shakarpur centre is part of Muthoot Exim’s continued commitment to enhancing accessibility to ethical and transparent gold exchange services for urban and semi-urban communities. “Opening our 7th Gold Point in Delhi is a strategic move that strengthens our presence in one of India’s most important markets. Thomas Muthoot, Executive Director, Muthoot Pappachan Group & Managing Director, Muthoot Exim, added, “Our goal is not just expansion in numbers but in impact. Muthoot Exim Pvt. मुथूट एक्ज़िम ने दिल्ली के शकरपुर में भारत का 50वां ‘गोल्ड पॉइंट सेंटर’ खोला – Janpatra News. Share this नई दिल्ली। मुथूट एक्ज़िम ने दिल्ली के शकरपुर में अपना 50वां ‘गोल्ड पॉइंट सेंटर’ खोलकर भारत में रीसाइक्लिंग गोल्ड सेगमेंट में एक महत्वपूर्ण उपलब्धि हासिल की है।
कंपनी ने 2015 में कोयंबटूर में अपना पहला केंद्र खोला था और इस वित्तीय वर्ष में पूरे भारत में अपनी उपस्थिति का और विस्तार करने की योजना बना रही है। 138 साल पुराने व्यापारिक समूह मुथूट पाप्पचन ग्रुप (जिसे मुथूट ब्लू के नाम से भी जाना जाता है) की बहुमूल्य धातु शाखा, मुथूट एक्ज़िम (पी) लिमिटेड, ने हाल ही में दिल्ली के महत्वपूर्ण इलाके शकरपुर में अपना 7वां गोल्ड पॉइंट सेंटर खोला है. इस नई शाखा के उद्घाटन के साथ, कंपनी के गोल्ड पॉइंट सेंटरों की कुल संख्या पूरे भारत में 50 हो गई है. नई शाखा — ग्राउंड फ्लोर, डीए-4बी, मेन विकास मार्ग, शकरपुर, मेट्रो पिलर नंबर 53 के सामने, दिल्ली – 110092 में स्थित है. मुथूट एक्ज़िम ने शहरी और अर्ध-शहरी क्षेत्रों में, अपनी नैतिक और पारदर्शी स्वर्ण विनिमय सेवाओं को और बेहतर तथा सर्वसुलभ बनाने का अपना कमिटमेंट जारी रखते हुए कंपनी ने दिल्ली के शकरपुर में अपना नवीनतम ‘गोल्ड पॉइंट’ केंद्र शुरू किया है।
For Muthoot Exim, gold buy back outlets shine as it opens 50th outlet. Keyur Shah, CEO of Muthoot Exim Private Limited Muthoot Exim Private Ltd has tasted success buying back old gold from customers and recycling it. Its Gold Point retail outlet, which buys back gold, has expanded to 50 centres currently. “We bring it (old gold) to Mumbai and send it to refineries where it is refined into pure gold. Then, it is supplied to gold coin manufacturers,” said Keyur Shah, CEO of Muthoot Exim .
Launched in 2015 in Coimbatore as a pilot project, Gold Point is currently present across metropolitan cities, tier I and tier II cities. Why it was launched Gold recycling is an “interesting element” of the Muthoot Exim Private Ltd, which is the precious metal vertical of the Muthoot Pappachan Group. There are two reasons for Muthoot to launch Gold Point. All the process, smelting and everything is done in front of the customer. Gold saving scheme Muthoot, which launched its 50th Gold Point centre recently, has got a good response to its purchases of old gold.
For silver too. Muthoot Exim Serampore: মুথুট এক্সিমের ৪৬তম গোল্ড পয়েন্ট সেন্টার শ্রীরামপুরে 46th Gold Point Centre launched by Muthoot Exim in Serampore, strengthening presence in West Bengal - JewelBuzz Magazine. 1,124 views On World Hunger Day, commits to distribute daily 70,000 meals in India and Zambia, totalling 2.50 crore meals in 2025-26 under its Hunger Free World initiative In the last 3 years since its launch, the initiative has provided 2.5 crore meals to the underprivileged Malabar Group has dedicated 60 percent of its annual CSR budget to initiatives aimed at eradicating hunger and poverty, reinforcing its commitment to make a deeper social impact.
Malabar Group, India’s leading business conglomerate and the parent company of Malabar Gold & Diamonds, has allocated INR 150 crore in 2025-26 for scaling up its CSR initiatives focused on healthcare, education, hunger & poverty alleviation, women empowerment, environment protection and housing for less privileged. Under its flagship CSR initiative ‘The Hunger Free World’, the Group has committed to distribute 70,000 meals daily in India and Zambia to the under-privileged, totalling 2.50 crore meals in 2025-26. At an event held at the Dr. Will Akshaya Tritiya 2025 redefine how Indians value gold? Gold myths busted: Muthoot Exim CEO shares what investors often get wrong - CNBC TV18. Gold has always been a popular investment in India—but that hasn't stopped myths from spreading.
From thinking gold is only useful in a crisis to believing it’s just for the rich, misconceptions often keep investors from making informed decisions. Keyur Shah, CEO of Muthoot Exim, debunks some of the most common myths around gold investments—and explains why gold still deserves a place in your portfolio. Myth 1: Gold is only for crisis times Many believe that gold only performs well during economic turmoil. While it’s true that gold shines during uncertain times, Keyur Shah, CEO of Muthoot Exim, points out that it’s also a vital component of a balanced portfolio. “Historically, gold has proved to be resilient and can be used for stability and inflation protection," he says.
Gold acts as a cushion, helping protect wealth even when stock markets fluctuate. Myth 2: All gold investments are the same This is far from true. “Each has its own pros and cons,” says Shah. Gold prices. Muthoot Exim Expands in Delhi NCR with Launch of 41st Gold Point Centre in Faridabad. Faridabad 25th March 2025: Muthoot Exim (P) Ltd., the precious metal arm of 138-year-old business conglomerate Muthoot Pappachan Group (also known as Muthoot Blue), proudly announces the grand opening of its newest Gold Point Centre in Haryana. The new Muthoot Gold Point Centre is strategically located on the 1st floor, Shop no. 5, 1-2 chowk, Above Utkarsh Finance Bank, Near Zevar Palace, NIT in Faridabad, Haryana 121001.
This branch opening marks the 41st Gold Point Centre in India and 2nd branch in Haryana, and 6th branch in Delhi NCR, marking another milestone in Muthoot Exim’s commitment to empowering citizens with instant access to liquidity and financial solutions, while maintaining our ethos of trust, transparency, and customer satisfaction. With the new Muthoot Exim’s Gold Point Centre, customers in Faridabad will be able to sell their used and old gold, knowing they will receive fair and accurate valuations through a completely transparent process.
Muthoot Exim Pvt. Ltd. Muthoot Exim Strengthens Delhi NCR Footprint with New Gold Point Centre in Faridabad - Quick Biz News. Digital gold - What exactly is digital gold, and is it a good time to consider investing in it? - What exactly is digital gold, and is it a good time to consider investing in it? BusinessToday. What Are The Pros & Cons of Buying Physical Gold vs Investing In Gold-Backed Securities? - Goodreturns. Muthoot Exim Enhances Gold Valuation with 38th Gold Point in Lucknow - Biz Development News. Bringing Transparency and Trust to Gold Valuation in Lucknow, Muthoot Exim opens its 38th Gold Point Centre in India | View19. Muthoot Exim Enhances Gold Valuation with 38th Gold Point in Lucknow – The 9th Estate. Gold Coins Investment: What Every Smart Investor Should Know.
Gold है निवेश का सबसे सिक्योर ऑप्शन, - Gold Price Why gold is a safe investment today know all factors here - Towards a golden future: The role of gold as an asset in retirement planning - BusinessToday. Physical Gold Vs Gold ETF: Which Is A Better Investment Option? Know What Expert Has To Say. Indulge in Luxury: Premium Christmas Gifts That Will Wow Your Loved Ones - The Look. Indulge in Luxury: Premium Christmas Gifts That Will Wow Your Loved Ones - The Look. Young women India increasingly investing gold combining tradition modern financial strategies for long term wealth creation Gold Investment : महिला आणि संपत्ती: तरुणींमध्ये सोन्यात गुंतवणूक करण्याचा वाढता कल. Investment trends: How Gen Z is investing in stocks, mutual funds, gold - BusinessToday.
Muthoot Exim launches Gold Point Centre in Guntur. Digital gold is emerging as an easy investment option for indian families enabling convenient access to gold investments|Digital Gold: गुंतवणुकीचा सुलभ मार्ग म्हणून डिजिटल सोन्याला वाढती पसंती; काय आहे कारण? Diwali, Dhanteras: Should investors go for physical gold or digital gold during the festive season? - BusinessToday. Muthoot Exim’s 30th Gold Point Centre in Barasat is set to transform West Bengal’s Gold Recycling Landscape - The Jewelry Magazine. मुथूट एक्झिमने नागपूर येथे आपल्या नव्या गोल्ड पॉइंट सेंटरचा शुभारंभ करून आपले अस्तित्व विस्तारित केले - JALGAON VRUTTA LIVE NEWS. Sales of hallmarked gold coins and bars surge 35-80% on e-commerce platforms - The Retail Jeweller India. Hallmarked gold coins, bars see 35-80% sales surge on the e-commerce platforms, ET Retail. Hubballi Joins Muthoot Exim’s Growing Network with New Gold Point Centre: A Milestone in Enhancing Local Economic Prosperity - APN News.
Hubballi joins Muthoot Exim’s Growing Network with New Gold Point Centre. Import duty cut on gold likely to drive demand ahead of festive, wedding season | Mint. Budget 2024 Expectations Highlights: Tax cuts or tax tweaks? What experts are expecting in Budget from Finance Minister Nirmala Sitharaman. Union Budget 2024: Key Expectations. Budget 2024 Expectations Live: What do the middle class and corporates expect? We take a look… | Mint.