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Quality is critical to satisfying your customers and retaining their loyalty so they continue to buy from you in the future. Many businesses trade at local, national and international levels. The first, and arguably most important principle, argues that a business wouldnt exist without its customers. Right before a part is installed in a car, the card is removed and moved up the supply chain, effectively requesting another of the same part. He also served as executive officer and commanding officer of several Navy Reserve units.