Onsite SEO Beginners Guide. This onsite SEO beginners guide aims to familiarise you with the basics of SEO. Search Engine Optimisation (SEO) simply means optimising your web site so that it ranks highly in the search engines, and as the vast majority of search is done through Google, it really means making your site Google ready. This is done in two ways. The first of these is making the content on your own site relevant to what people are searching for – this is known as on-site SEO and is what this article is about. The second is developing relevant links from other site to your own site, which is covered in my Offsite SEO Beginners Guide.
It's easy to become confused when thinking about onsite SEO, but there’s a lot you can do without any expert knowledge. The tips below are all free to implement and, provided you have access to a content management system to modify your own site, are relatively easy to do. Content is King for onsite SEO Choose your keywords carefully Make sure your content has a long shelf life.