If you want to sell online, an ecommerce platform is a must-have. A good od Ecommerce platform enables you to quickly and easily list items, upload pho platform enables you to quickly and easily list items, upload photos, add product descriptions, and create a fast, easy checkout process. You could build your own, of course, but why would you when so many existing options are available?
The market is full of comprehensive and high-performing solutions that can support your own storefront, but the choice you make should depend on a lot of different factors. What works for your competition may not be right for you, so a lot of due diligence is the key to success. Instead of choosing the easiest or the cheapest option, ask yourself the following questions:
Some platforms are bare-bones, providing a blank canvas, so to speak, to customize a storefront. Others are more comprehensive, providing a wealth of tools that can do things like monitor sales trends, generate email marketing messages, host a blog, and organize customer accounts.
These products have a higher price point than a DIY template but offer amazing support to users that can provide an immediate leg up. With an optimized platform like BigCommerce, you can get started with a professional ecommerce retail site in next to no time.
If you’re still not sure where to go, most options offer free trials. This can give you the chance to explore features and functions while evaluating the available opportunities varying products have in store.
Your domain name should align with your business name as well as your ultimate business goals and available products. Be sure to choose a domain name that’s logical, easy to remember, and easy to access. Short names are always better than long ones, and confusing names with multiple repeating letters or letter sequences can leave prospective buyers lost on the web.
When choosing your domain name, keep these tips in mind:
if your customers can’t spell your domain name, they’re going to have a hard time finding your site or sharing it with others. Stick with basic words or known phrases to avoid letting confusion alone send prospective buyers into the arms of your competition.
The state of your business when you start it may not be the same as what it evolves to be down the road. As such, you want a name that can accommodate potential growth in the future. For example, if your initial business model involves selling rain boots exclusively and you name your domain name accordingly, it will seem out of place when you expand to selling boots of all kinds. Think about your needs in the present as well as potential goals for the years to come.
A lot of brands already exist in the retail space, so you need to make sure your domain name speaks to your brand and your business without the risk of being confused with the competition. It can be hard to strike a balance between clever and scalable while staying unique, but finding the ideal option can truly benefit your business.