Monica Thomas
Conversion. 10 Easy Ways to Improve Landing Page Conversions. The following is a guest post from Justin Rachwalski, Strategy Lead at Google. We’ve put together a compelling list of ways you can improve your landing pages and conversions. These tips are easy to implement and, more importantly, can start improving your results immediately. 1. Landing page headlines and ad copy should match Google AdWords determines cost-per-click in part based on the quality of your landing page. You can improve your score, and bring down your cost-per-click, by making sure your landing page’s content aligns with your ad messaging. 2. Your landing page headline is one of the first things a visitor reads. Test Case: When Carelogger , a Diabetes logbook application, redesigned its homepage, it tested two different headlines against each other. 3.
The Internet isn’t exactly known for being free of typos and poor writing. 4. Building trust on your landing page is essential to improving your conversions. Testimonials (personal and well written). Test case: 5. 6. 7. 8. 4 Tips to Supercharge Call-To-Action Buttons. On pages where a call-to-action is the focus, one of the most important features is the conversion button itself. We’ve seen single changes in buttons that can improve conversions by well over 30%.
A button sounds like a simple decision, but there are a number of variables that quickly make the decision feel complicated. How big should the button be? What color? 1. A big button gets noticed. 2. When deciding where to put your button, think about the flow of your page. 3. Color matters. 4. Your button text should tell people what to expect. A Bonus: Test, Test, Test. There’s no universal right answer for what webpage works best, but testing can ensure that your webpage is the best that it can be. Noble Samurai. Subscribe to Noble Samurai News and get updates every time we publish a blog article. Register for a free trial of our Market Samurai Keyword Research and SEO software Get my free trial! As we end our series on conversion, I want to reinforce that a low conversion rate will cripple everything else you do online. You can’t afford to bid in PPC, your efforts in SEO will yield small results and affiliates won’t promote you. In today’s increasingly competitive online space you need to focus attention on boosting your conversion rate.
The good news is, there are systematic processes for boosting your conversion. A quick recap on our conversion maximisation series Hopefully you got some good ideas from our four part series on conversion. Part 1 – Why testing is critical to maximising your income online, the benefits you’ll get by becoming an active tester and our free conversion checklist for maximising the profit from your website. Don’t forget our free conversion checklist. Market: SEO Consulting. Digitas Study Finds Security is Key to Social Commerce Growth; 55% of Social Media Users Not “Comfortable” Giving Credit. NEW YORK, NY – February 10, 2011 —Social media users’ attitudes towards security will be a critical component to driving the expected growth of social commerce, a market estimated to reach US$30 billion globally in the next five years (Booz & Co), according to key findings from a new survey commissioned by Digitas, the top global integrated brand agency, and conducted online by Harris Interactive.
Almost half (45%) of social media users would be at least somewhat comfortable giving their credit card information to a known brand through a secure payment process on a social media site like Twitter or Facebook. Of these users, those that are male (51%) are more likely to give their credit card information to brands on a social network than females (40%). Social media users with a household income of $35K+ (50%) indicate that they are more likely to give their credit card information than those making less than $35K (38%). Boosting Your Blog Conversions: The Essential Guide | Business Jolt. Usability. Understanding the Importance of Landing and Sales Pages. Relevance is the most important factor when you are advertising on the Internet. The more relevant the keywords are to your ad text and your product or service, the more likely the ads will be to get clicked on by users who are actively searching for you and your business.
The landing page is the page specifically designed as the entrance point for the users that click on your ad or contextual link and its job is to convince them to perform the relevant call-to-action which you want them to. But the biggest downfall of any Adwords or advertising campaign in general is when users land on poor quality or irrelevant landing pages. Spending money on Adwords and other advertising campaigns without having a proper landing page is like throwing money down the drain. Landing pages are one of the key components as part of your overall marketing strategy which you should strive to get right.
After all, the primary purpose of landing pages is to turn visits into conversions. 1) Relevance 2) Originality. 5 Tips On How To Make Your Blog Visitors Stay Longer. The length of time that you can keep your visitors on your website can be a crucial factor in determining how successful your blog will be. Simply getting traffic in the form of thousands of unique visitors daily is meaningless if the time they spend on your site is less than a few seconds or your bounce rate is more than 95%. There are certain things you can do in the way you present your pages and posts which will maximize the chances of your visitors sticking around for a longer period on your site. The longer people stay the greater your opportunity to monetize their visit or convince them to take your desired call to action.
A call to action is an Internet marketing term which refers to the primary action that you want your visitors to take when they land on your page or website. 15 Must-Know Facts on How People View Websites. Do you know what is the first thing that your eye is drawn to on a website? And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I’ll give you 15 most useful facts you should know. The picture below shows 3 different websites and where people look on them. Red indicates the area, where people looked the most, yellow areas got a bit less eye-action, blue areas got the least views and the gray areas, well, people didn’t focus on them at all. As you can see, the more people scroll down, the more they lose focus and start mainly scanning your website.
So always try to place the most important information in the top part of your website. Here are the 15 facts you should know on how people view websites. Text attracts more attention than pictures. There you go. Sources: BBC News | directcreative | GoogleBlog. Websites Are The New Shop Windows. By Ben Weiner, CEO, Conjungo I used to be asked quite often whether people or a company would need a website regardless of whether they had the capability or need to sell their products over the Internet. My answer was and still is a resounding ‘yes’. Why? Because even if your organisation doesn’t sell products or services via the web, people will still use the Internet to find suppliers and that potentially means yours.
That said, if you’re going to have a website or perhaps already have one, consider the elements that can make a comprehensive site that is well laid out,... ...easy to navigate and not using technology just for the sake of it. For example, websites that use ‘Flash’ as an intro are extremely annoying. Cluttered websites are another bugbear. Ditto, when a website asks you to fill in a form about you, what you’re looking to buy, how much you want to spend, when you want to spend it and what currency it will be……. Keep it simple! Bookmark. How to Sell More, At Higher Prices, and Keep Customers Coming Back. How to Increase Online Sales (The Secret is Less is More) There’s a way for you to increase your online sales by 600%. And don’t worry, you won’t have to do anything shady or participate in any shenanigans. When most people start selling stuff online, they often create extensive product and service lists.
They think having a little something for everyone will help them get more sales. The problem is, people think “more is better,” but in the real world, long product lists are conversion killers. To illustrate, let me share Sheena Iyengar’s famous field test. How to Increase Online Sales: Fewer Options, More Sales Sheena Iyengar, a professor at Columbia University, set up a free tasting booth in Draeger’s supermarket—an up scale grocery store, known for an extensive product selection—on two consecutive Saturdays.
One Saturday, 24 flavors of jam were available, and on the other, 6 were available. Now take a guess. Given the “more is better” mindset, you’d think the larger display sold more. Huge results. Why Fewer Options Lead To An Increase In Sales. How to Increase Your Prices by 71% It’s common knowledge that pricing products or services is an ongoing battle with human psychology. If your price is too low, people may think it’s junk. If it’s too high, they may think it’s a rip-off. Now, let’s assume your product (or service) deserves a higher price tag. How could you raise your price and have people gladly pay it?
The Power of Perception Let’s say you’re lying on a beach on a hot day. “Hey, want a beer?” The only place nearby where beer is sold is a run-down grocery store. Remember how much you gave him and reread the question. Most people say yes. Amazing, right? Keeping this discovery in mind, the only logical way to raise your prices is by developing the perception of your product (or service). All Thaler did was change a few words and people ponied up more money for the same bottle of beer… What made those words so special? When you want to raise your prices online, you choose words in your description that communicate your desired price perception. Sound great? Customer Satisfaction: 3 Steps to Increase Customer Satisfaction. Valeria Maltoni wrote a great article about how you should develop a content strategy for customers who already bought one of your products.
To summarize, she recommends that you: Confirm they made the right choiceTell them what they just boughtGive them something to shareGet there early I’m sharing this with you because this is a crucial phase in the customer life cycle. If you execute it right, you can minimize returns, prevent buyer’s remorse, and increase customer satisfaction. What else can you do? How can you create a satisfied customer who will continue to buy more stuff from you? 1. When most sales are made, chances are that the buyer will have to justify the purchase to another person – a boss, spouse, or anyone that may pass judgment. To make this go smoothly, you should arm each one of your customers with testimonials from other people and companies.
You likely recognize this as social proof. 2. Picture a restaurant that offers mints on the way out. So think about this. 3. Increase Online Sales With The Product Context Method. There are triggers that persuade people to buy… …and when you know how to activate them, it can be the difference between making or losing the sale. Today, I’m going to tell you about one of my favorite buying triggers. Is $5 Always Worth $5? The short answer is, no. Back in the 1980s, two researchers, the nobel laureate Daniel Kahneman and Amos Tversky, stumbled on this fascinating facet of human buying behavior: When people make purchases, they create a product context before pulling the buy trigger. What’s a product context? It’s the facts that surround your product (and yes, smart online marketers know how to take advantage of this to sell more stuff). Question is how does it work? Here’s How “Product Context” Persuade People to Buy To understand how it works, let me take you back to the psychological research… Kahneman and Tversky posed this question to research participants: Imagine you’re about to purchase a leather jacket for $125.
How many people do you think said yes? Offer A Sales Bonus. How to Increase Online Customer Loyalty. You know the facts. Increasing customer loyalty… yields big profits over the long haulcreates raving fans that promote your products for freeis cheaper than finding new customers But the question remains. How can you increase customer loyalty online? How Artificial Advancement Increases Customer Loyalty Not long ago, in a major metropolitan area, two consumer researchers named Joseph Nunes and Xavier Drèz conducted a customer loyalty experiment at a local car wash. On two consecutive Saturdays, they gave out a total of 300 customer loyalty cards.
This means, in both scenarios, customers still needed to make 8 additional purchases before they could redeem a free car wash. Now the question is, would this “artificial” progress increase customer loyalty? During the next 9 months, 28 out of 150 people without a head-start earned a free car wash, but 51 out of 150 people with the head-start earned a free car wash.
Artificial progress worked. Can Endowed Progress Increase Customer Loyalty Online? 4 Steps to Increase Shopping Cart Conversions. Among all the interactions an ecommerce customer has with your site, the checkout process is arguably the one over which you have the most control. Still, pitfalls abound, so when it comes to creating a seamless experience for your customers, make sure you start with the cart. Here's a 4-step strategy you can use to increase your ecommerce website's shopping cart conversions . Step 1: Identify Key Shopping Milestones Think for a moment about how you navigate websites. For most customers, online shopping is not a linear process. Purchase decisions today are increasingly made over time and after a number of different touch points. Customers may compare products reviews, check out the shipping page, or leave and come back after an email offer. Use analytics and customer interviews to identify the pages and interactions that most often lead to conversion.
Step 2: Reduce Clutter and Get Rid of Hoops Make your checkout process as short and simple as possible. Step 4: Reward Repeat Customers. Copywriting. 10 Elements of a Compelling Story. Sundeep Kapur | February 9, 2012 | 1 Comment inShare51 Keep your consumers engaged by telling a compelling story so you can build and thrive on engagement.
Social media is about creating engagement. One way a consumer can become engaged is by telling a compelling story. And then it is not just about the content; it is about how you tell it, and how you leverage the content. Here is a concise checklist of 10 key elements to help you tell your story so you can build and thrive on engagement. Real people, real stories. Keep them engaged! Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. He is an industry-recognized expert who has delivered keynotes, run panels, and delivered "relevant, inspirational, and outstanding" education for organizations around the world.
Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. The Four “Productivity” Personality Types and How to Write for Each One. Copywriting Tutorials for Crafting Effective Copy. 8 Quick Tips for Writing Bullet Points People Actually Want to Read. This Article Rocks… I Guarantee It! Now Featuring Benefits! The Structure of Persuasive Copy. Don’t Read This or the Kitty Gets It! To Be or Not to Be? “Kids Eat Free” and Other Irresistible Offers. The #1 Secret to Writing Great Copy Is . . .
The Key to Effective Long Copy. The Long and Short of Copywriting. Creating Killer Headlines. Writing Headlines That Get Results. How to Write Headlines That Work. How To Write Your Own Website. Analytics. Best website analytics data to keep an eye on. My 5 Favorite, but Often Ignored, Analytics Features. How to Review Your Marketing Analytics in Just 10 Minutes. Business Web Designers | Internet Marketing Experts. Monica’s Blog. Content management system in plain English. Email blast marketing step-by-step. Eight email marketing systems for less than £10. Are you walking away from half of your marketing returns? What you need from your email direct marketing tool? What are crowdsourcing sites? Cool software as service examples. Small Business Websites. Bespoke Websites.
SEO. Learn about the Canonical Link Element in 5 minutes. The practical summary of Latent Dirichlet Allocation for SEO. Google SEO | Free SEO Tips. How To Tackle Your Guest Blogging Campaign - High Quality Link Building Services & Social Media Marketing. The Link Wheel – Are the benefits of building a link wheel bogus? Noble Samurai. Build Backlinks - 14 Easy Ways | Search Marketing Advice. 17 More Unconventional Link Building Strategies. 13 Unconventional Link Building Strategies.