Business To Business E Commerce
The fundamentals of B2C ecommerce
B2C ecommerce, also known as retail ecommerce, is a business strategy that incorporates sales between online businesses and customers.
What types of B2C ecommerce enterprises exist?
B2C ecommerce businesses are classified into five types:
- Direct merchants - When most people hear B2C ecommerce, they see direct sellers. These are the online retail stores that sell either their own brand or a variety of brands.
- Intermediaries on the internet - Online intermediaries are intermediates who utilise their websites to connect businesses with potential clients. Online intermediates do not own any goods, service, or brand; their sole purpose is to connect those who sell and those who buy.
- Based on advertisements - Advertorial ecommerce sites do not have any products or services of their own. Instead, they sell advertisements for items and services owned by other companies.
- Focused on the community - Businesses use the community-based ecommerce model to market their products on internet forums relating to the items and services they sell.
- Depending on a fee - Customers that utilise fee-based ecommerce sites pay to use their websites since their items or services can be accessed directly from there.
