Page. How to beat most professional copywriters (slides and video) Do you want to learn the “vital few” copywriting techniques that have the greatest impact on profits? Below, you’ll find the slides and video from a webcast we co-presented with Paras Chopra, the founder and CEO of Visual Website Optimizer. Paras has a wealth of experience with online testing.
He started his company with no external funding—and his main competitor was Google. His software now powers A/B testing for over 3,000 companies including Microsoft, Groupon and Walt Disney. Our advice comes from years of experience increasing conversion rates for highly successful companies such as Apple, Google, Facebook and Sony. What you’ll get from the slides and video: Case studies: Three real-world A/B tests, and the lessons they teach us.The “vital few” most effective copywriting techniques-with which you can beat most professional copywriters. Here are the slides: The slides from the talk, several of which will be baffling without the audio (see the video below). And here’s a video of the talk: Conversion Assists: How to Leverage Your Site's Most Influential Pages. If you've ever played a sport that regarded the 'assist' as an important statistic, you know how valuable it can be.
I grew up playing soccer for most of my adolescence, and although I was never the highest scoring player, I was always one of the most regular contributors to making assists. And to be honest, setting my teammates up for success somehow felt even more rewarding than scoring goals myself. In marketing, assists can be extremely valuable, too.
So for you marketers who have always exercised a bit of a competitive drive as well as a love for analytics, you might just go into marketing shock from all the awesome stuff you're about to learn about the role of assists (and how you can leverage them) in inbound marketing. What Are Conversion Assists, and Why Are They Important? When we talk about assists in the marketing world, we're generally referring to what we call conversion assists. How to Analyze Your Conversion Assists and Improve Conversions Image Credit: Jarrett Campbell.
Webmaster-Radio-Landing-Page-Optimization-Brian-Massey. Top 500 - Finish Line loses $3 million in sales with its new web site. Finish Line reverted to its former web site platform because of performance issues in December. Switching to new e-commerce site technology Nov. 19 backfired for Finish Line Inc. and cost the multichannel retailer of shoes and apparel $3 million in sales in the third quarter, Glenn S. Lyon, chairman and CEO, said during an earnings conference call Friday. Just 17 days later the retailer reverted to its former platform, which it had kept operable.
The $3 million in lost revenue came despite a 25% increase in online sales for the quarter, Lyon said. Lyon did not disclose which vendor provided the new platform, but on Nov. 19 Finish Line issued a press release announcing the relaunch of its site using services from e-commerce platform provider Demandware Inc. and digital marketing agency Big Spaceship. Demandware declined to comment. The former platform was kept operational as a contingency, Lyon said.
For the third quarter ended Dec. 1, Finish Line, No. 151 in the Top 500 guide, reported: After the Click: Optimizing landing pages for conversion. How to Increase Website Conversion Rates. Conversion optimization is the art and science of turning more website visitors into customers. While website visitors can be skittish, converting them into customers can often be as simple as clearing the path to purchase. By following some of the simple rules noted in the following infographic by Shopatron, you can generate more sales without ever having to change a price. [Click here for full size version] Embed This Image On Your Site (copy code below): <div style="clear:both"><a href=" src=" alt="Closing Sales Online: How to Increase Website Conversion Rates" border="0" /></a></div><div>Courtesy of: <a href=" Journal</a></div> About the Author (Author Profile)
Conversion Rate Optimization Case Studies. Conversion rate optimization will ensure the profitability of your search engine optimization efforts. With so much data available to internet marketers, it is easy to get distracted – you can track traffic, page views, and time on page. The ultimate success of your SEO campaign will be determined by the amount of revenue generated. Conversion rate optimization is the best way to improve the return on investment of your search optimization spending. The success of your search engine campaigns can be dramatically improved by even a small increase, like a half or a one percentage point conversion rate improvement. 5 Factors That Impact Conversion Rate Optimization Your landing page needs to be relevant.
These are the five factors that improve conversion rate optimization. 1. Aquasoft needed to improve the number of sales generates by their product sales page. The company explicitly mentioned three of the five conversion rate optimization success factors. According to the company: 2. 3. 4. 5. [How To] Convince Your Boss about the Value of Conversion Optimization – in 6 Steps. Imagine this common scenario: You say to your boss or client that you want to do some CRO work to improve your marketing campaigns.
They give you a cautious glance and ask you to create a proposal on how you’re qualified and why this will help (here we go, *sigh*). What you don’t see are the wheels in their brain churning, thinking “What the hell is CRO?” After a quick Google search, they’re more confused than ever and ask why getting Croatia involved will help the business. So, how do you convince someone less-than-knowledgeable that conversion rate optimization (CRO) is worth the time and cost investment? Step 1: Explain what CRO means for the campaign and the company It’s all about dollars and cents, so you need to show how CRO can increase your bottom line.
You realize that it may mean spending some money, so you must be very convincing if you’re going to get an agreement. Ideally, you want to find that sweet spot of CRO. Step 2: Show some real life examples How? Step 3: Explain ROI.