Luke Freeman
Passionate entrepreneur, technology and marketing specialist, aspiring effective altruist, and a flawed human animal. Striving in each domain to be a force for good in the world. In my day job I’m currently focused on my latest venture, Positly.com, which aims to dramatically improve the speed, quality and affordability of social science, product, and human subject research so that their vital work can yield the best results. I believe this is important because humans are at the core of most problems, from our individual mental health to how our society faces socio-political challenges right through to the individual decisions that new businesses need to make. I want to be part of enabling people to solve those problems better, to keep building a better world.
Comparing Positly to the competition – Positly: Study Recruiter. Luke Freeman There are many ways to recruit participants, so what makes Positly better?
We’ve put together this guide to show you how Positly matches up to the competition. It starts with the mission… Our mission is to accelerate high-quality human subject research. This is because we believe that many of the challenges we face are human related. Enabling high quality, meaningful human subject research requires that we solve one of the biggest bottlenecks in research: participant recruitment and management.
. … and leads to the methods Our core mission requires that we have a clear approach to designing and developing our platform. Designed for high quality research Many researchers use platforms that that aren’t designed specifically for high quality research, this can cost researchers a lot of time, energy, money and invalid results. Developed for scale Positly is designed with scale in mind. Comparisons with other providers Student research pools Market research firms Survey exchanges Advertising. How to do a pricing study: from templates and tips to strategies and simulations – Positly: Study Recruiter. Luke Freeman Your pricing model is probably one of the most important things to get right with your product or service.
Getting it wrong is a leading cause of business failure: if people aren’t buying what you’re selling at a price that’s profitable, it’s a recipe for failure. Even if you can become sustainable as an organisation, there’s a huge opportunity cost by not optimising your pricing – it leaves money on the table that a competitor will gladly take to out-invest, out-market and outperform you. At Positly we work with new ventures who are working on their pricing for the first time as well as existing businesses revisiting their pricing – here we’ll share what we’ve learned. Note: this post is packed full of so many templates and strategies that it may be daunting. Our approach to pricing Sometimes pricing can seem fairly easy, especially for physical products. Digital products generally have huge overheads (building the thing) and then over time they can have huge margins. Step 1. How to choose your brand name or product – from naming frameworks to study templates – Positly: Study Recruiter.
Luke Freeman Naming is difficult.
For most brands, products, organisations, programs, and even children – people will agonise over a suitable name for quite a while. We’ve probably all had that experience where we feel like we’ve finally found the perfect name and then fall into a pit of sorrow when we realise it has a fatal flaw and we’re back to the drawing board. That time, effort, and often agony isn’t misplaced: “When you name something, it anchors it in people’s minds. Sometimes people are lucky, sometimes a name is sitting there ready for the taking, sometimes people have names before they even have a product. We’ve recently been through the process of naming our own product as well as helped other products through the process too.
As it turns out, the process is not all that dissimilar to panning for gold… The (Gold Panning) Naming Process: How do I screen participants for my study? 6 steps to screening success – Positly: Study Recruiter. Luke Freeman Aren’t people incredible?
Every day I’m reminded about how unique people are… but our uniqueness is always through the lense of things that are similar. If there was only one eccentric person in the world we wouldn’t have the word “eccentric” after all. Screening participants is about finding participants with the right combination of attributes that make them distinct and suitable for your study, but also representative of a group of people.
Finding just the right “kind of person” for research is tough – it can often be one of the hardest parts of research. How do I ask good survey questions? Here’s what you need to know – Positly: Study Recruiter. Why and how to conduct MTurk studies using Positly – Positly: Study Recruiter. Luke Freeman Amazon’s Mechanical Turk (MTurk) is a microtasking marketplace that makes it easier for people to outsource “human intelligence tasks” to an army of workers online.
Common examples of these tasks are labelling data, translating text, transcribing audio, providing descriptions for pictures, etc. In recent years researchers have made use of this marketplace for conducting studies ranging from psychology and behavioural economics to marketing and product design. Thousands of papers are now published with this data as well as meta-analyses looking at the nature of the Participant pool. For many researchers, this can be a high quality and diverse pool of participants that are suitable for many online studies. Positly’s new and improved experience – Positly: Study Recruiter. Luke Freeman Positly is a unique platform that blends the most significant features and qualities of other research sites into one cohesive, seamless experience.
As we embark together into the 2019 stage of research, we want to revisit our mission and share with you the positive steps we are taking to create the best research platform available to academic researchers, marketers, business owners, and anybody seeking high-quality research results. We’re on a mission to dramatically accelerate primary human subject research by creating and enhancing our software technology that improves the research process. Our goal is to simplify the way you conduct studies and making it easier, faster, cheaper, and more robust, enabling you to make positive changes in your area of expertise.
Blog – Positly: Study Recruiter. Positly: Study Recruiter – Recruit, screen, survey, message, re-target and compensate participants from a single, powerful and easy to use dashboard.