Lisa Steed
Woman Entrepreneur. Founder & CEO of Linked Again, Inc.
Lisa Steed Launches Blog Series on Women in Trucking. Building a Safety-First Culture From the Ground Up - Lisa Steed. Safety culture doesn’t live in a policy document. It lives in whether a driver calls in a near-miss without expecting punishment, whether a close call gets treated as a learning moment instead of a liability conversation, and whether the systems in place actually support the behavior the operation claims to expect. At Linked Again Inc., Lisa Steed didn’t inherit a safety culture. She built one, starting from the ground up, with a clear understanding of what it required. Safety Culture Starts Before Anyone Gets Behind the Wheel The foundation of a safety-first operation isn’t the safety meeting.
It’s the hiring conversation, the onboarding process, and the training that happens before a driver ever takes a first route. Lisa built her programs around making safety a baseline expectation from day one, not an afterthought addressed after something goes wrong. Early Technology Adoption That Changed the Training Dynamic What Zero-Crash Operations Requires Day to Day. People-Centered Leadership. Medium. Lisa Steed — Award-Winning Leader in Trucking Operations.
People-Centered Leadership in a Delivery Operation - Lisa Steed. “People-centered leadership” is one of those phrases that sounds meaningful in a conference room and gets tested immediately on an actual route. In a delivery operation, where drivers are moving fast, timelines are tight, and the margin for error has real consequences, leadership either works or it doesn’t. The team knows within the first few weeks. And they respond accordingly. High Retention Is the Real Scorecard There are a lot of ways to measure whether leadership is working. Lisa Steed has always used retention.
At Linked Again Inc., her FedEx contracting company, driver retention ran consistently higher than industry averages — not because of elaborate incentive programs, but because the culture was one where people felt seen, problems got addressed, and the work felt worth staying for. What In-the-Trenches Presence Actually Looks Like People-centered leadership is not an open-door policy. Leading by Doing, Not Directing The Outcomes Are Anything But Soft. National Truck Driver Appreciation Week 2026 - Lisa Steed. National Truck Driver Appreciation Week 2026 runs September 13 through 19, and for the 38th consecutive year, the American Trucking Associations is inviting the country to pause and recognize the people who keep goods moving across every corner of the nation.
More than 80% of U.S. communities rely exclusively on trucks to meet their freight transportation needs — and behind every one of those routes is a driver who showed up, did the job, and did it safely. One week a year to say thank you is the floor, not the ceiling. What This Week Actually Represents Throughout NTDAW, Americans come together to acknowledge and show gratitude for the tireless efforts of the 3.6 million professional truck drivers who work to deliver essential goods and resources to communities across the nation. The Women the Industry Doesn’t Always See What Real Recognition Looks Like, According to Lisa Steed Seven Days to Start, Fifty-Two Weeks to Follow Through. Why Women in Trucking Need to Know About Accelerate! - Lisa Steed.
The Women In Trucking Association’s Accelerate! Conference & Expo runs October 25 through 28, 2026 in Dallas, Texas, and if you work anywhere in transportation and haven’t been paying attention to it, now is the time to start. This isn’t a generic industry event with a women’s panel bolted on at the end. It’s built from the ground up around the professional development, networking, and advancement of women across trucking, logistics, and the broader supply chain. What Four Days in Dallas Actually Looks Like The 2026 conference brings together more than 125 expert speakers across 50-plus educational sessions, with an agenda covering leadership, operations, HR and talent management, sales and marketing, and professional driving. The opening keynote features Shelley Simpson, President and CEO of J.B. Hunt Transport Services — one of the most prominent women leading a major carrier in the country. The Networking Is the Real Curriculum No conference agenda tells the whole story.
You Don’t Need a Business Degree to Lead in Logistics - Lisa Steed. The Non-Traditional Path That Built Two Successful Transportation Companies Business schools teach strategy, finance, and operations management. What they don’t teach particularly well is how to read a room, build real trust with a team of drivers, or navigate the kind of human complexity that shows up every single day in a delivery operation. Lisa Steed never pursued a business degree. What she had instead turned out to be more useful. The Education That Actually Prepared Her Lisa Steed studied at Weber State University, where her focus on sociology gave her a framework for understanding human behavior, group dynamics, and social systems long before she ever managed a delivery route. What China Taught Her About Leadership That a Classroom Couldn’t As a student ambassador to China, Lisa stepped into a cultural environment where her assumptions about communication, hierarchy, and trust didn’t automatically apply.
People-First Leadership Is a Business Strategy, Not a Soft Skill. A Decade of Progress for Women in Transportation - Lisa Steed. A recent piece from the Eno Center for Transportation lays out something worth pausing on: over the past decade, women’s representation in senior leadership across all corporate sectors climbed from 17% to 29%. In transportation specifically, women now hold 28% of C-suite positions and 34.5% of supervisory roles. That’s more than just a statistic. That’s a structural shift, one that took years of women doing the unglamorous, daily, often thankless work of proving themselves in spaces that weren’t originally built with them in mind. Ten Years Is a Long Time. It’s Also Not That Long. Progress looks impressive on paper — and truthfully, it is. The Business Case Has Always Been There Research from McKinsey and Company consistently finds that companies with gender-diverse leadership are 25% more likely to achieve above-average profitability.
The industry needed convincing for a long time, but the data was never really in question. What Building From the Inside Actually Looks Like. Women in Trucking: Leadership Up, Driver Gap Growing - Lisa Steed. The Women In Trucking Association’s 2024-25 WIT Index arrived with encouraging headlines. Women now hold 28% of C-suite positions across the industry, 34.5% of supervisory leadership roles, and nearly 30% of board seats.
For an industry that previously felt nearly out of reach to women, those numbers represent real, hard-won ground. But buried in the same report is a figure that tells a very different story. Female CDL holders now sit at just 9.5% of the professional driver workforce, down from 12.1% in the previous cycle. A Tale of Two Trendlines Progress at the top and regression at the entry level can exist at the same time, and right now, that’s exactly what’s happening in trucking. Women are earning seats inside boardrooms and corner offices at an encouraging rate. Why the Driver Gap Deserves More Attention Than It’s Getting The drop in female driver representation signals a structural issue. Why Starting Behind the Wheel Still Matters Progress Has to Run Both Ways.
Lisa Steed | Substack. Lisa Steed (@LisaSteed) on Flipboard. Lisa Steed Launches Series on Women Leaders in Trucking & Transportation Operations. Women in Trucking: Accelerate! Conference & Expo 2026 - Lisa Steed. For Transportation Entrepreneur and Logistics Leader Lisa Steed, one reason she attends Accelerate! Is to remain connected with the rapidly changing world of trucking — in the unique positions of a woman business owner. As a female business owner in a male-dominated industry, Steed greatly appreciates the opportunity to learn from other women in the industry. She understands the extreme value of learning from other women leaders who are active in shaping the present and future of transportation leadership, fleet operations, safety cultures, and logistics innovations. Agenda: What to Expect Accelerate! Conference & Expo is structured as a four-day event featuring: keynote sessionsnetworking opportunitiesbreakout discussionseducational workshopsand expo experiences Opening day’s agenda includes: Exhibitor Set-UpRegistrationNew Attendee OrientationSpeed Networkingand a keynote session designed to introduce attendees!
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Awards & Achievements - Lisa Steed. Safety Focused Business Owner - Lisa Steed. Women in Logistics Entrepreneur - Lisa Steed. Lisa Steed - Transportation Leadership. Lisa Steed | Transportation & Logistics Entrepreneur, FedEx Contractor. Lisa Steed | Cake. Behance.