Les stratégies mobile gagnantes pour les PME. The Varied Regional Buying Patterns of Mexico’s Consumers. Fabiola de la Portilla, Account Director, Nielsen Mexico With a population of more than 112 million people and an area about three times the size of Texas, Mexico is a vast country. As the second most populous country in Latin America and the most populous Spanish-speaking country in the world, it is a vital market for marketers and consumer packaged goods companies to understand. But to view Mexico’s consumers as uniform in their shopping habits and trends would be a mistake: consumption patterns vary widely based on where people live.
Retailers and CPG manufacturers seeking to win in this diverse nation would do well to appreciate its regional diversity. On a national basis, the average Mexican consumer belongs to a medium sized family (between 4-5 members) with low to modest purchasing power largely wielded by a head of household who has no formal job outside of the home.
Retail Channels and Shopping Frequency. Supercollider | 2011 Trends » *supercollider. I’ve never done one of the semi-mandatory annual trends prediction posts that greet every new year, and had no plans to start now. Which is probably a good thing, considering it’s now February already. But I thought it might still be useful to highlight the conceptual areas that I think hold the most promise for continuing exploration, innovation and creativity in 2011. I thought it would help me frame up the year, and if nothing else serve as a useful snapshot in time about what I’m excited about. And there is a lot to be excited about. Macro trends Marketing as value creation “Brand Utility”.
The overall macro trend in our industry is the continuing shift away from advertising as annoyance and pollution, and towards marketing as value. We see this driving many of the other opportunity spaces below, providing marketing that is contextual and personalized. Holistic product marketing and brand experience CRM 2.0 / The evolution of loyalty and service What’s changed? What does this allow? Gaming. Profil type de l’internaute français - France - Seoplayer. Étude succincte visant à identifier le profil type de l’internaute français, basée sur le profiling sociodémographique des internautes en France établit par Ipsos, les lieux de connections favoris, les principaux fournisseurs d’accès à Internet et la répartition par sexe et par age des internautes français déterminés par Médiamétrie.
Je commence l’étude par la brève histoire d’internet en France, pour retracer la progression de la connection à Internet auprès des français. L’histoire d’Internet en France : Initialement accessible à un nombre réduit d’utilisateurs (entreprises et universités), l’utilisation d’Internet par le grand public n’a commencé qu’à partir de 1994. A cette époque le premier fournisseur d’accès grand public naissait sous le nom de WorldNet, suivi rapidement par FranceNet, Calvacom, Internet Way et Imaginet. Puis, vint AOL en 1996, qui rencontra un franc succès. Les principaux fournisseurs d’accès à Internet en France : Lieux de connections à Internet des français : IDC Home: The premier global market intelligence firm.
Healthy Living Drives Chilean Interest in Light/Diet Foods. How Adults Use Mobile Phones Here is the latest infographic out from Flowtown, this time on how Adults are using mobile phones, and with it, comes a few interesting stats to take notice of… Like the 90% of 18-29 year olds that sleep with their mobile phone, this is a stat that doesn’t mean too much directly, but helps establish the connection between a person and their phone as a very powerful tool for marketers come day light hours! You’ll also notice that 18% of 18-24 year olds send over 200 text messages per day.
Be Sociable, Share! Cell Phone Infographic, Cell Phone Statistics, Infographics, Mobile Phone Infographic, Mobile Phone Statistics, Mobile Phones, Social Media Infographics. BEST GLOBAL BRANDS 2010: Apple fails to break into top flight. The company, headed by Steve Jobs, boosted its brand through carefully controlled messaging and an endless wave of buzz surrounding new product launches, but somewhat surprisingly failed to make the top 10. It has recently taken a knock in public perception due to problems with reception encountered by its iPhone 4 handset, which led to the offer of a free rubber casing for those who were dissatisfied with their purchase. The brand barometer placed soft drinks manufacturer Coca-Cola as its top global brand, with technology brand IBM taking second place, Microsoft third and Google fourth. Another technology company, Hewlett-Packard, broke into the top ten for the first time as the company had "increased brand value under a new business model and brand platform", according to Interbrand.
One of the strongest improvers in the technology sector was BlackBerry with a 32% hike in brand value. League Tables. Are Twitter Followers Better Than Facebook Fans? Marketers looking to push out the most effective messages to opt-in recipients must understand how audiences differ across channels and what causes them to connect with brands. Marketing venues that seem similar may differ strongly if their users have different needs and motivations. According to the final edition of ExactTarget’s “Subscribers, Fans and Followers” report, the differences between email, Facebook and Twitter also include their influence on customer loyalty.
Daily Twitter users who followed a brand were more than twice as likely as daily Facebook users who “liked” a brand to say they were more likely to purchase from the brand after becoming a social media follower. What’s more, Facebook fans were the most likely group to actively disagree with the question.
Subscribers to opt-in marketing emails fell in the middle. The pattern among Twitter followers, email subscribers and Facebook fans was similar when asked about whether they would recommend a brand. State of the Media: Hispanic Media Use. Best Social Media Stats and Market Research of 2010 (So Far) Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010.
How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? Find the answers to these questions and many, many more here. Social Media Statistics Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision Social Media Not Preferred Recommendation Resource by MediaPost Online Media Daily Social Media Revolution by YouTube.
Global Trends in Healthy Eating. Eating healthy is a goal for most people, but often times a difficult one to regularly achieve. Work and family responsibilities often make time scarce, and it is easier to go out to restaurants or prepare ready-made meals at home. The recent recession also prompted many to search for value, and sometimes healthy options such as organic produce and other environmental considerations took a back seat as they are oftentimes considered more expensive than “standard” products.
The Nielsen Company gauged the world’s view of healthy eating, organics and other related issues earlier this year as part of a global online survey, polling more than 27,000 consumers in 55 markets from Asia Pacific, Europe, Middle East/Africa (consisting of countries from Saudi Arabia, Pakistan, United Arab Emirates, Egypt and South Africa), North America and Latin America. The views were diverse, but at the very least, most people want to do right when it comes to the foods they consume. Organic Growth Takes Root. Marketers Educate via Video. Video Content Shared Widely Data from “Social Media Usage, Attitudes and Measurability” indicates that 61% of marketers use video content on their own websites, while another 56% use video content on third-party video-sharing sites.
This indicates that a majority of marketers are willing to sacrifice some measure of control over their video content distribution and management in order to reach as wide an audience as possible. Marketers also show limited openness to different video platforms. Thirteen percent use video content in emails, and 7% use video content on mobile devices. While the future of email is somewhat unclear, it seems fairly likely the percentage of marketers distributing video content via mobile device should substantially grow in the next several years. Video as Teaching Tool Almost three-quarters (72%) of marketers use online video for education about their products and services.
Remember Three-Screen Marketing Plans? So 2007. Time to Get Ready For Six Screens - Advertising Age - DigitalNext. Hubba Bubba: Pop-up killer | Ads of the World. Luxury Lifestyle.com - Live the Good Life. The State Of Mobile Commerce In Europe. I booked my first hotel night via a mobile device a year ago. I didn’t even think about the fact that it would be considered an “mCommerce” transaction, as I simply booked it directly on the hotel group’s Web site via the browser of my mobile phone. The site wasn’t actually optimized for mobile devices, but it was possible to enter my credit card details via a secure Web transaction.
That’s not ideal, so I wonder how many mobile transactions that firm has missed simply because it doesn’t provide a compelling user experience. European mobile commerce is still at an early stage. Digital content is still the primary product purchased via mobile devices, but European consumers show growing interest in using their mobile phones for all sorts of shopping activities. I have recently contributed to a new report on the state of mobile commerce in Europe, written by my colleagues serving eBusiness Channel and Strategy Professionals. Social Media and Young Adults. By Amanda Lenhart, Kristen Purcell, Aaron Smith and Kathryn Zickuhr Overview Since 2006, blogging has dropped among teens and young adults while simultaneously rising among older adults. As the tools and technology embedded in social networking sites change, and use of the sites continues to grow, youth may be exchanging ‘macro-blogging’ for microblogging with status updates.
Blogging has declined in popularity among both teens and young adults since 2006. Blog commenting has also dropped among teens. 14% of online teens now say they blog, down from 28% of teen internet users in 2006.This decline is also reflected in the lower incidence of teen commenting on blogs within social networking websites; 52% of teen social network users report commenting on friends’ blogs, down from the 76% who did so in 2006.By comparison, the prevalence of blogging within the overall adult internet population has remained steady in recent years. Teens are not using Twitter in large numbers.
35+ Examples of Corporate Social Media in Action. We’ve discussed some tactics to get your company better engaged with social media. Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways. This list is by no means exhaustive, and it represents a wide variety of businesses, industries and social media tools. As you can see, engagement takes many forms. Some are likely to generate more discussions with the company while others might result better connections between customers. Some will fade away over the next 6-12 months while others will continue to grow and evolve.
There are no rules to what form your engagement has to take. If you have other examples of corporate social media engagement, please share them in the comments. Blendtec is famous for its bevy of inexpensive “Will It Blend” videos posted on YouTube and shared by millions. Case Study Library. Influencer Guidebook (2013) This complete rewrite of WOMMA's 2008 Influencer Handbook is the work of the highly esteemed Research & Measurement Council and includes contributions from Neil Beam (MotiveQuest), Ashley Libby (The Anca Group), Susan Emerick (IBM), William Chamberlain (IBM), Jane Collins (Formerly of BlogHer), Michael Fein (Fanscape), Amy Laine (IBM) and Dhara Naik (Social@Ogilvy). Share WOMMA's Influencer Guidebook within your organization to learn, New Definitions of Influencers 5 Categories of Influencers 3 Levels of Program Considerations “Before” and “After” Metrics Attributes of an Influencer Visit this link to download the Influencer Guidebook.
Solving the ROI Riddle: Perspectives from Marketers on Measuring Word of Mouth The promise of word of mouth marketing (WOMM) and social media marketing initiatives have practically saturated the consciousness of every brand marketer: To download the first three chapters of the guidebook, visit here. More Resources. Social Media Case Studies SUPERLIST- 23 Extensive Lists of Organizations Using Social Media (UPDATED) Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year.
In summary, they are: 1. 2. 3. 4. 5. Latin American Baby Boom Presents Opportunities for Retailers and Manufacturers. Best Practices: 10 Tips to Online Community Success - destinatio. What is pervasive creativity in the era of Social Media? I recently had to write an essay for Ogilvy about what pervasive creativity could mean. Here are some of my first insights. As Zygmunt Bauman says, we live in the era of liquid modernity. Before: when an issue arose, we used to go to “solid” icons: local institutions, Church, family. To the senior professionals of the linear function we belonged to. It has all changed: now you have less and less time to solve more and more problems. It's true for consumers, who own the power to allocate time to a brand or not. This holds even more relevance for us, as agency professionals: if we want to sell ads or messages that are powerful valuable propositions for our public, we therefore need to see where the value lies.
Think about this “brief” we've all had from a client: “I want to leverage buzz for my brand new product”; you cannot respond with a simple, solid process. Creativity does not (only) belong to Art Directors and Copywriters According to David Ogilvy, creativity is a dynamics: World Map of Social networks.