What Social Signals Do Google & Bing Really Count? Both Google and Bing have added many social search features over the past year. There’s also been talk about using “social signals” to help rank regular search results. But are either of the major search engines actually using those social signals to rank regular search results? A bit, they tell me. In particular, your stature on Twitter could help influence how a page ranks in web search. I gave Bing and Google six questions about how they use social data from Twitter and Facebook.
Social Search Ranking… For example, both Google and Bing offer a way to see results that are written by or shared by your friends, search that’s directly influenced by people you know: Both Google and Bing also offer a way to see content being shared in real time on the social networks: …Isn’t Web Search Ranking For example, Google uses more than 200 different “signals” to decide how rank those pages, in response to any search. There are many other factors beyond those I’ve listed. Web Page Authority Vs. Bing: Social SEO: Creating a Conversation with your SEO Strategy. InShare10 Five plus years ago an SEO strategy consisted of optimizing on-page factors such as meta data and title tags. Then backlinking became super important as Google considered references to your site an indication of its relevance (and still does).
As our world constantly evolves, so too does Google’s ranking algorithm. In December 2010 Google and Bing officially announced that they factor ‘social signals’ into how content is ranked. These social signals primarily come from Facebook, Twitter and more recently, Google +1. I talk with many business executives who find SEO frustrating because Google constantly tweaks its algorithm, which changes how content and web pages rank.
Here’s why I believe this is a good thing, along with 11 steps to creating a conversation with your SEO strategy to maximize your content’s reach across your web presence to create relevance and to build your reputation and relationships. 11 Steps to Creating a Conversation with Your SEO Strategy 1. 2. 3. 4. 5. 6. Get Found: Stop Doing SEO, Start Doing WPO. InShare6 I had the pleasure of having coffee this morning with a gShift client who gave me the idea to write this post. He told me that once his marketing team started focusing on the company’s entire web presence (not just the website), organic search traffic increased, leads increased and business increased. His team noticed a significant difference within a three-month time period.
The reason for this is that off-site content (content that your organization publishes and distributes on the web) is weighing more heavily into search algorithms. SEO vs. The acronym SEO traditionally stands for one of two things: search engine optimization or search engine optimizer. Traditionally an SEO strategy is executed and reported on by an SEO on a monthly basis. What would happen to your business if you were to execute WPO?
Start Doing WPO: 6 Steps Here are six steps we recommend to start optimizing your web presence so you can be found by your prospects and start converting them into clients: Strong Correlation between Facebook Likes and PageRank. First, let me say that everyone should take this study with a huge grain of salt. While I believe the data is intriguing, it does not implicate anything specifically. So, here goes. I have long guffawed at the social graph and, in particular, it’s relationship to search engine optimization. I am quick to argue about anything that would imply that Google search results are meaningfully influenced by social activities. One of my most common points is that in the majority of open social websites, the social graph is closely patterned by the link graph.
Take Digg for example. The same tends to be true on closed social networks like Facebook. I was interested, however, in whether or not there was a correlation between Facebook Likes and mozRank. Google has long been suspected of using alternative tactics to getting access to data it wants without using Googlebot. There are a couple of potentials reasons for this strong correlation. Random Happenstance. Establishing the Connection between Social Media and SEO | Andy Jenkins Blog | Irreverence Rebellion and interweb marketing. The time has come: SEO can no longer ignore social media. Search engines are continuously investing in mapping out a business’ social presence. Consistent social engagement, after all, shows the public that a website is being run and backed by a legitimate business, and not just another content-spinning, fly-by-night scheme.
Some webmasters who haven’t caught up with the times are losing some serious link-building opportunities by not getting into social media. The medium can be used to make existing link building tasks more efficient and more effective. Link builders know that the most difficult step in acquiring a link exchange is the first one: the cold link prospecting email. Fortunately, you can use social media to this end by implementing a social monitoring tool to find people who are already talking about your keywords. That done, the rest is simple – just start talking to them.
Finally, use your existing customer base as a take-off point to get the word out. Later, Andy. Social signals and search: what is the impact? It's no secret that search engines are increasingly looking at social signals such as tweets or Facebook Likes as part of their fast evolving algorithms. The arrival of Google+ and subsequent launch of brand page functionality has focused the spotlight on social signals as a factor in influencing search engine visibility.
As part of the research for our latest Quarterly Digital Intelligence Briefing, we looked at the impact this trend is having on digital marketers. Here, we have also talked to some leading search experts about their thoughts on this subject. A survey for our third Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, found that only 25% of company marketers currently regard social signals as 'very important' for determining search rankings. Tellingly, when asked how important they would be in three years' time, the percentage increased to 57%. Why are social signals becoming more important? Teddie Cowell, SEO Director at Guava, adds: Shareable content. How To Easily Share Content On Your Social Media Sites. 5 Content Curation Tools for Social Sharing. Many of us use popular social networks like Facebook, Twitter and LinkedIn. Yet there are hundreds of others, most of which you likely have never heard of. Some of these lesser known digital outposts are worth discussing, however.
Over the past few weeks I have reported on three: StumbleUpon, Delicious and Google+. In this article I list five others, each of which faciliates the aggregating and organizing of existing content — i.e. “curating” — and social sharing. The importance of content curation cannot be understated. Today, we are inundated with information that’s vying for what has become an increasingly scarce commodity: our attention. 1. Paper.li is a content curation service that enables people to publish an online “newspaper” based on topics of interest to them or the community they seek to influence.
What works for individuals can also work for businesses. E-commerce Morning News by Travis Ebel #eCommerce Daily News by Sarah Spagnudo Ecom Experts Daily by Shawna Seigel 2. 3. 4. Social Link Building (SMX Sydney) Managing SEO and Social Media Together. How etailers manage their social media marketing channel has a growing impact on organic search results. Google and Bing have both incorporated social data into their algorithms to signal content freshness and quality. While the datasets each engine has access to differ, the fact remains that search marketing and social media cannot be managed in silos.
According to the presentation given by Andrea Fishman, vice president of global strategy at BGT Partners — a marketing and design firm — at Search Engine Strategies Chicago 2011, “57% of digital marketing impact is derived from SEO.” But search engine optimization also has a symbiotic relationship with social media, press relations, paid search, offline advertising, and other marketing channels. Though the focus of this article is on organic search and social, when all the marketing teams work together the combined efforts create an upward spiral of success across all channels. A Search and Social Example Great Content Still Reigns Supreme. Exploring the Impact of Social Signals On Organic Rank @ #PubCon.
Welcome back to aimClear’s coverage of #PubCon Vegas 2011! After an inspiring opening keynote with Leo Laporte, the morning of Day 1 launched in warp-speed fashion towards the first round of sessions. Salon B of the lux Las Vegas Convention Center housed a special treat for those interested in the crossroads between search and social, an intersection of increasing value and significance to any serious online marketer. Search engines are some of the granddaddies of the Internet, and social media, once (arguably) perceived as the trendy-edgy-nose-pierced-teen-punk on the block, has blossomed into a sophisticated, powerful, influential and beloved friend. Savvy to the global use (and continued growth) of social media, search engines get that they have to pay mind to social media if they want to continue to be relevant to users. If search engines recognize this, you better, too.
First up – John. Search Engine’s Have Gotten More Social Over the Years… Tips for gaining authority: Brand Saturation. The Changing Face of SERPs: The Social Evolution. The Evolution of Social & Search Across Google and Bing In the last few months, there has been a lot of buzz surrounding Google’s and Bing’s latest updates to their social search features. Instead of setting real time results from social networks like Twitter and Facebook apart from organic results, both search engines are streamlining search engine results pages (SERPs) by combining organic results with this social context. Google, at least, has said that for some searches, social context will boost the rankings of results higher on the SERP than regular results. These announcements are just further confirmation of the convergence of social and search , and signal the growing importance of social media marketing for businesses.
In continuing with our series on The Changing Face of SERPs , we’ve decided to take a close look at the social evolution of SERPs. What’s noteworthy about this latest change to SERPs? Google’s evolving the way they integrate Twitter results into SERPs.