Sephora flaunts limited-edition collection via mobile advertising - Advertising. Sephora is using a targeted mobile advertising campaign that aims to bolster sales of its limited-time beauty products. The Sephora mobile ads are running within the Refinery29 mobile site. Sephora has a big mobile presence that integrates loyalty, in-store and commerce components. “There is a direct action to find your look, which allows consumers to directly buy from the mobile site – it would have been more enticing to offer a special with a ‘collect consumer data’ form of sorts, in order to have consumers input what they are looking for in their search for a look,” said Marci Troutman, CEO of SiteMinis, Atlanta. Ms. Sephora did not meet press deadline. Mobile beauty The banner ads feature copy that reads, “Sephora + Pantone Universe.” The ads direct consumers to the specific portion of Sephora’s mobile site that promotes the Sephora + Pantone Universe collection of beauty products. Sephora partnered with Pantone on a line of limited-edition emerald-colored beauty products.
Publications Devices Will Drive Social TV 03/21/2013. Second-screen devices combined with customized content, interactive apps and loyalty programs will fuel the growth of social TV activity over the next two years, according to a new Gartner study. Along with the rise of smartphones and tablets as companion viewing devices, the research firm highlights the emergence of three trends that together form a “holistic” social TV experience: The use of social networks such as Facebook and Twitter to allow users to create and check status updates as they engage in real-time conversations related to TV programming. Apps that deliver bonus programming, tighter community engagement and larger social interaction through second-screen devices. Incentive programs that allow for more direct engagement with content to generate loyalty through rewards, check-ins and other gamification methods.
The report suggests that broadcasters, advertisers and vendors would be wise to capitalize on the second-screen phenomenon to capture consumer attention. The great thing about Netflix "House of Cards"? You can watch it all at once. That may be the bad thing too. For many viewers, one of the pleasures of watching the favorite-of-the-moment TV series is gathering around the digital water cooler to hash out the plot points, quibble with the details (“How could the truck not hear Matthew coming? Did they have mufflers in 1920?”) Or share the satisfaction when a character gets his comeuppance. So where to put “House of Cards”? Given that all 13 episodes were released by Netflix on Feb. 1, when is it O.K. to say something about the nasty turn in Episode 3 or the surprise in Episode 11? Are those of us who binged on the whole thing supposed to restrain ourselves for fear of spoiling it for someone else?
The series, which stars Kevin Spacey as a rapacious congressman who will mow down anyone to get what he wants, challenges the norms of “social television.” But the all-at-once release also raises business and audience issues as well. That online conversation can create significant tune-in even after a series is deep into its first run. Source: Trendrr. Publications High Social Buzz Won't Save TV Shows 11/21.
The most social buzzed-about new TV shows this year are the ones that won't be around much longer. ABC's "666 Park Avenue" and "Last Resort" scored the best results with a 6.1 and a 5.4 scores, respectively, for the week ending Nov. 18, according to General Sentiment, a social media researcher that monitors news, social, and Twitter social media buzz. Those shows gained 15% to 16% from the week before. CBS' comedy "Partners" -- one of the better Nielsen-rated new shows -- also wasn't good enough, and won't get any new orders for more episodes.
Social buzz still put it high on the list of 26 new shows, grabbing a 5.2 score up 22% week-to-week. This left NBC's "Guys With Kids" and Fox's "The Mindy Project" as the top two biggest shows in terms of social interactions -- both scoring a 5.2 number, with "Kids" up 25% and "Mindy" gaining 21% week-to-week. After these two shows comes ABC's "Malibu Country" with a 5.1 number -- virtually unchanged, up 0.3%. Would You Join Another Social Network Just So Photos of Your Kids Could Stay Truly Private? | Strollerderby. ‘Parks and Recreation’ and Other Sitcoms’ Hashtags and Memes.
What a Short (but Packed) Trip It's Been for Social TV | Digital. 'True Blood' Premiere Breaks Social Media Record [STATS] True Blood's season five premiere, "Turn, Turn, Turn," generated nearly 242,000 comments on Facebook and Twitter on Sunday night, making it the most talked about premium cable season premiere ever.
Critics had predicted True Blood would dominate social media conversation this summer, and now statistics from Bluefin Labs show their forecasts were spot on. The episode's performance surpasses showings for premium cable premieres of Game of Thrones (58,845 comments), Dexter (23,935), Eastbound & Down (13,672) and Boardwalk Empire (13,616). On GetGlue, some 38,000 checked in and became the social entertainment platform's biggest premiere, beating out previous holder, Game of Thrones. "True Blood held the same title after it's premiere last season," GetGlue spokeswoman Claire Gendel tells Mashable. SEE ALSO: Summer TV Guide — 20 Social Shows to See | 'True Blood' Sinks Teeth Into Social Media.
Fall TV Goes Social: 6 Fox Shows to Watch. This week, we're diving into the TV networks' digital strategies, detailing their social media tactics, second-screen arsenals and online-streaming availabilities. Today's network: Fox. SEE ALSO: 6 NBC Shows to Watch — 'Revolution,' 'The Voice' and More Here are six videos touting new and returning shows, and below the gallery check out Fox's online blitz.
Early Social Media Success Bodes Well for Fox Fox started the fall season with an impressive social showing for The X Factor premiere: 1.4 million comments from viewers on Twitter and Facebook. The record-breaking number — which makes the Sept. 12 episode the most-talked about premiere for a series ever — was spurred on by new judges, a rare emotional moment from Simon Cowell and a Twitter battle. Other Fox shows also incorporate interactive social elements. New Girl created AddToTheJar.com and challenged fans to fill up the familiar Douchebag Jar with Facebook shares and Likes instead of money as Schmidt does on the show.