Storyworld Conference Day One (Part 1) Lenny Brown's insights:Is hard to find the practicality of all the Transmedia theories out there. Especially when most revenue at the moment doesn’t come from all the different points of entry necessarily, but from tangible assets like games, books, and other forms of merchandise.To lower costs a big part of the strategy should involve for marketing and production needs to get in-synch from the get-go. This is especially true when dealing with TV, because when advertising and content assets are not in synch, then impact loss is that much prevalent.One other factor to take in consideration is collaboration and the importance of picking your partnership relationships.
Collaborations are fragile, and when there is uncertainty regarding common goals you can’t force things to magically work out. Have a clear concept and reach out to the right connections. Be protective about the IP, but aggressive about strategy. Trish Pasternack on Random House Worlds: Storyworld Conference Day One (Part 2) On highest ways of monetization: There are many different models to consider besides freemium and premium models. There is definitely value on data in the freedium model, and there are applications that can grow from this model over time, pending on how the audience consumes a particular franchise. For premium models the important thing is to understand audience behavior and what they seek out of each platform. In the gaming industry is all about cost balancing and what values you can offer to the consumer. For example you can create a game meant to be played for 10 minutes while you wait in a line.
In the gaming industry many argue that the ‘whales’ are the ones keeping the business running. The challenge then is to move that paradigm to more frictionless payments by general non-hardcore players. It has been proven that certain people will be willing to pay for virtual goods if the content is compelling enough. On immersive advertising tactics: This brings us back to story. Writing on the Ether. iStockphoto / sebastian-julian Conference Gemütlichkeit So when the publishing gets weird, the weird go to conferences.
Digital conferences. Transmedia conferences. Convene and confer. Confab and rehab. Early bird discounts are extended to all. In the last 10 days, San Francisco was host to several conferences of note: the second annual Books in Browsers from TOC-heavy O’Reilly Media and the Internet Archive; the debut transmedia-trek StoryWorld from F+W; and the latest in Publishers Launch’s eBooks for Everyone Else series from Mike Shatzkin and Michael Cader. [blackbirdpie id="131826441804460032"] Maybe this is why Publishers Lunch has a section called “People, Etc.” And I was welcomed into a Parc 55 Wyndham elevator by an Oktoberfestive Lufthansa crew. We’re going as Bavarians! We wiedersehen-ed each other before I thought to ask whether I existed in their storyworld or they in mine.
[blackbirdpie id="131576151096295424"] We need tables. And now, add your own requests. Head spinning yet? StoryWorld 2011 in San Francisco: Day 3 – Story Architecture – Crafting Transmedia Design « Transmedia Camp 101. StoryWorld 2011 in San Francisco: Day 3 « Thoughts on the T. Talk: Story Architecture – Crafting Transmedia Design How to lead audiences across different platforms is still a challenge of transmedia, and it is a crucial question for experience design.Stories are so popular because they communicate experiences and emotions.Design principles for transmedia stories:Non-linear spatial storytelling – whilst keeping the coherent and cohesive.Break the 4th wall: augmented reality. Transmedia offers tremendous opportunities for individuals to enhance their own experience of the story, to play with the content on their own terms.Social (relationships, sustainability, social media marketing): The sustainability of communities surrounding storyworlds becomes increasingly important.
It takes a huge amount of commitment and energy to foster and maintain fan communities, and stopping this fostering and maintenance is a seen as a betrayal of the audience by the fans. Activity: Interactive Storytelling Here’s some of my documentation: Panel: Narrative Design. OCCUPY TRANSMEDIA STORYTELLING NOW! · OccupyTMStory. Storyworld Conference + Expo · endurablegoods. StoryWorld 2011 in San Francisco: Day 1 « Thoughts on the T. StoryWorld 2011 in San Francisco: Day 2 « Thoughts on the T.