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Welcome to the official twitter page of Imagemanagement.in. Our experts talk about Public Relations and the art of Image Management across industries.
Followers DON’T matter! Engagement DOES….Yes!! Out there, you will have a hundred social media experts knocking at your door, armed with flashy presentations – aimed at bedazzling you, and indeed luring you to sign up their services to get more followers to your socmed accounts, or more visitors to your website.
Let me tell you a simple, but most forgotten fact – In the omnipresent and connected world – the number of followers or visitors matters the least! What matters is how engaged are the handful of followers or visitors who are clued on to your work or brand. And how much they perceive that your brand might be of some value to them, now, little later or much later – somewhere in that distant time horizon.
If that is not to be, your hundreds or even thousands of followers may be of sheer cosmetic value, serving just to pamper your ego – the make believe world that you will win with so many 1000s of followers. Every click towards your social media platforms has to lead to content, engagement, and a valued conversation. Like this: Image Management: Please follow our live twe... 5 pathetic PR stunts by Indian celebrities, in 2011. Home - Image Management. Are Bollywood female protagonists in vogue?
Assaults on public figures: Image deterrent or a mere sensationalism tool. FDI to boost image of India's retail sector. May turn into a reality check for Indian brands. Keen, charismatic and confident; image traits of today’s leaders. Manmohan Singh skips HT Leadership Summit after 8 years. Bad PR move? 3 key messages a start-up should communicate, to attract investment. Indian states Re-branding themselves to attract investments and tourism - few tips. Delhi on a 'fine' way to shed its 'unsafe' image?
Gasp! It's a PR disaster - or is it? Last updated 11:42 17/11/2011 In today's commercial world, image is everything, whether that image is true or not.
And with the explosion of social media, reputations that have taken years to build can be ruined in a matter of days. That's why public relations firms have become so important. PR companies not only promote brand strengths - they also contain disasters. A PR disaster can evolve very quickly, says Jim Mcnamara, professor of public communication at the University of Technology Sydney. "PR disasters occur when issues and crises are managed badly. "The golden rules of public relations in a crisis emphasised in all professional guides are (1) always 'fess up when you're wrong; (2) tell the truth; (3) fix the problem as fast as possible; and (4) keep people informed along the way. "Reputations recover from even the worst accidents and events when organisations are open, honest and responsive.
" So is any publicity really good publicity? Kim Kardashian's 72-day marriage Disaster? Google+ for businesses. Are brands prepared? Your Facebook pics could keep nice friends away. You've got mail, it has a fake job offer. Tata Consultancy Services global head of human resources, Ajoyendra Mukherjee, says one of his biggest concerns these days is the fake job offers being sent out in the name of India’s largest software exporter.
“A lot of these fake emails are going around. People who send these emails are technologically savvy. They have created email IDs in TCS’ name. A number of these mails keep getting forwarded to me. It causes us a lot of problems. TCS, on the careers page of its web site, has put an alert about fake job offers. The company says on its website: “TCS does not send job offers from free internet email services like Gmail, Rediffmail, Yahoomail, Hotmail, and so on. TCS is one among many companies facing the problem of online job frauds. Naina Singh, a resident of Delhi, learnt this after coughing up Rs 100,000 to a recruitment agent. Typically, such emails read: "Your resume has been selected from Monster Jobs for our new job recruitment.
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