The Moschino Effect. Thursday at Harrods, Moschino and Jeremy Scott staged a perfume launch not dissimilar to a pop star’s meet-and-greet album signing, cementing the new era of fashion fandom you might call the The Moschino Effect.
Fashion loves an autograph session, especially in the autumn months leading up to Christmas. Over the past couple of weeks, Dame Vivienne Westwood, Ann Demeulemeester, and Valentino Garavani have all held fabulous book signings in London, and received their (selected) publics and the industry like the niche fashion monarchs they are. But for Moschino, who hosted a similar event at Harrods yesterday, it was no regular fashion meet-and-greet.
In the place of a fancy coffee table book was the brand’s new perfume, TOY, and instead of a queue of cordially invited guests were 120 adoring fans, lucky enough to be first in line to get their perfume box signed by Jeremy Scott. If it sounds like a One Direction album signing at HMV, well, it was and it wasn’t. Junky Styling. We’ve been stuffing ourselves silly – gorging, even – on the fast food equivalent of fashion for years now to the point where (and I kid you not) in the pouring rain a woman accidentally dropped a bag full of brand new Primark clothes outside the Oxford Street store, but because she was running for the bus, decided to just leave it behind on the sodden pavement.
And nobody batted an eyelid. Nor did they bother picking up whatever £2/£5/£10 pieces of clothing were inside to see if they’d be worth wringing out and taking home. They were that disposable. The bin man came and chucked the lot in his wheelie thing. That was about a year ago and I’m still fuming at the thought. The very phrase “fast fashion” however took a different turn of events this season, as high fashion sought to either align or poke fun at fast/junk food treats. Moschino Trending Topics. The argument for nostalgia: let’s appreciate the past. In a season that saw designers paying tribute to a world long gone, are we too eager about the future of fashion to remember how we even made it to the present?
Anders Christian Madsen argues the case for nostalgia. The balance between new and old is what keeps the fashion industry standing tall. But in a spring/summer 15 show season that leaned a lot more towards the old than the new, fashion’s futurists have slowly started panicking, if indeed panicking has pace. At i-D we’ve been debating the case for and against nostalgia all year: should the shows be digitalised, or should we keep them the way they are? Should fashion week be opened to the public, or stay exclusive to the industry? For the spring/summer 15 shows, designers looked back like they haven’t looked back for ages.
Since the dawn of Instagram, users have been posting vintage pictures of idols and icons, reminiscing about a time when things were slower, more meaningful, and, for that reason, a lot more epic. Moschino 30 years on: Italy's most light-hearted label enters a new era - Features - Fashion. Before his death, Rossella Jardini was Franco Moschino's right-hand-woman; in his absence, she was appointed the brand's creative director, taking control of a brand that had become known for accessorising its clothing with wry social commentary.
In the Eighties and Nineties, Moschino was one of a cabal of powerful Italian brands. Much-coveted and copied, its kudos was unassailable, not least for the way it provoked debate. Moschino Collection: Moschino women's fashion accessories eshop. The Moschino brand was created by Franco Moschino in 1983.
The following year, his show during the fashion week in Milan is an undisputable success. The first men's collection was launched in 1985. It was presented for the first time at the Regal Palace in Milan in 1986. In 1987, the launch of the Love Moschino collection won a great commercial success. Quickly they established a first collection of Moschino Jeans. In 1994, Moschino was riding on the green trend and launched: Ecouture, the first collection made from fabrics and dyes recognized "Nature Friendly Clothing". Creativity of the brand is amazing. Jeremy Scott Profile - Moschino Creative Director Interview. “Okay, je t’embrasse,” Jeremy Scott coos into his phone; despite having spent six years in Paris, the designer speaks French with an unmistakable Missouri accent.
He is talking to stylist Carlyne Cerf de Dudzeele, a frequent collaborator, about the Miley Cyrus concert they’re planning to attend. (Scott did costumes for Cyrus’ Bangerz tour.) To say you can’t miss him is an understatement: He’s wearing an orange star-print baseball cap turned sideways, a bleached-out jean jacket, an array of necklaces— including one with a mini Moschino bag as a pendant—and a bag, also by Moschino, that is styled to look like a biker jacket, complete with vestigial sleeves. It seems fitting that Scott serves as a human billboard for the brand. Related: McDonald’s as Fashion: Road Testing Moschino's New Look.
- Style.com. Moschino's New Creative Director, Jeremy Scott, Is Serious About Having Fun - Style.com. "No one can do this better.
" That's what Jeremy Scott told Massimo Ferretti last summer, when Scott was summoned to Milan to discuss his appointment as the new creative director of Moschino. And when it was announced in October that Scott would be taking the reins at the legendary but ailing house, most fashion folks agreed with Scott's assessment of himself as the man for the job. After all, who better to take up the mantle of the designer who put teddy bears on dresses than the one who has sold millions of pairs of sneakers with teddy bears on the tongues?
And yet, Scott's appointment was sure to cause controversy, too. Franco Moschino was a rebel in his time, and his satires of fashion laid bare the industry's conventions—its faddishness, its peculiar etiquette, its superficiality and excess. Jeremy Scott Created Barbie's Dream Collection at Moschino. There's kitsch and then there's Jeremy Scott.
The designer, who based his fall 2014 collection for Moschino on America's junk culture (think fast food, SpongeBob and Budweiser), decided to play on nostalgia for spring, and created a very literal version of Barbie's dream wardrobe for the season. If you're a baby of the '80s or '90s, you'll certainly recognize a number of the looks that came down the runway: The bubblegum pink separates and Magic Mirror iPhone cases (that will likely be as popular as the McDonald's french fries version from last season); the workout Barbie with her Moschino-branded weights and sweatsuit; bikinis and terrycloth robes worthy of poolside Barbie, and the plastic-looking shoes and oversized accessories.
The show closed with a series of extravagant gowns in the vein of "high glam" or "fashion model" Barbie, but they were so wild that we're wondering if even his most flashy pop star fans — Katy Perry, specifically — would give them a go on the red carpet. 5 things Jeremy Scott said before his all-Barbie Moschino show. American designer Jeremy Scott presented the pinkest and most playful show of Milan Fashion Week so far BY Luke Leitch | 19 September 2014 The final look in the Moschino spring/summer 2015 show Photo: Isidore Montag 1.
The explainer. Charlotte free. Barbie beauty. Plastic fantastic. 80's barbie. The blonde salad. Elle uk - barbie does milan. Jeremy scott and anna dello russo. Moschino Spring 2015 Ready-to-Wear Fashion Show: Runway Review - Style.com. Throwback Thursdays With Tim Blanks - Jeremy Scott's Pink Show - Style.com. LAY TL. (LeLeValentine) LAY TL. on Twitter: "And so thankful for Jeremy Scott's loyalty and for using girls he actually likes as opposed to who's most popular." Jeremy Scott: ‘I try to convey joy in the clothes I design’ I think it was a bad move,” says designer Jeremy Scott in a grave tone.
“The cargo trousers and vest are a very sterile combination – he should have stayed classic.” Scott, new creative director of the Italian house of Moschino, 39-year-old esteemed member of the fashion industry and go-to costumier for the pop world’s elite, is discussing the unsuccessful makeover of a cultural icon. “I wish they’d called me,” he says sadly. “That would have been a savvy PR move.”