This week, Kindred Group's casino brand Unibet was announced as Honda Indie Toronto's official online gaming partner. The annual motorsport festival in downtown Toronto will be held from July 14 to 16. The deal gave the operator the right to operate the Unibet Finish Line Lounge, which provides beer and viewing space.
Honda Indy Toronto will showcase its NTT INDYCAR series at Exhibition Place in downtown Toronto. This year's motorsport spectacle, which runs from July 14 to July 16, 2023, will return for its 35th edition. In addition to the on-track excitement, the event will also offer other off-track activities, such as those offered by gambling operators through agreements.
Unibet's participation in the event will enhance the fans' experience by adding thrilling activities for the audience at the exhibition hall. Start with the Unibet Finish Line Lounge, which is adjacent to the start-finish line and allows the audience to see action on the multi-level trackside. There will also be plenty of premium craft beers to choose from.
The second is the Unibet Victory Circle, which will be a hotspot during the 12 race festivals. Stockcar drivers of the NASCAR Pinty series will be recognized first on the winner's stage after the Tiffany Gate Grand Prix in Toronto on Friday. Ontario Honda Dealers Futures Honda Fan Friday will then offer a general admission with a voluntary donation to Make-A-Wish® Canada.
In the USF Pro 2000 presented by Cooper Tire and the USF 2000 development series presented by Cooper Tire, open wheel racers will compete in doubleheader races to find the best seats on the podium. In addition, over the Honda Indie Toronto weekend, NTT INDYCAR SERIES drivers will receive the Waterford Crystal Trophy generously offered by William Ashley in the Unibet Victory Circle after the 85th lap main event final on Sunday.
At the time of the press coverage, the two-day general ticket was still on sale for CA$75, the best price at the moment. There is also a one-day general admission ticket of CA$50 on Saturday and CA$60 on Sunday. In addition, Thunder Alley will be filled with various activities, interactive displays, and various food options, including Honda World.
It should be noted that Unibet is an official member of Ontario's online gambling market for private operators. In March 2022, the brand was licensed by the Ontario Alcohol and Game Commission to provide legitimate digital casino and sportsbook services in the region. This gives you access to one of the most competitive iGaming jurisdictions in North America.
However, a few months later, its activities in the province suffered from fines imposed by AGCO. Regular employees fined operators worth CA$48,000 for violating Registrar's Internet gaming standards. This relates to publication and broadcast advertising that offers generous offers of welcome that are only permitted under certain conditions.