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It is noted that over 25% of users click on the first result they see while searching on Google. It is also said that only 2% of people click on the ads on the first page. Naturally, you want to constantly appear at the top of the organic search results. Your Domain Authority is a major factor in that. By the time you finish reading this article, you’ll understand how domain authority scores are calculated, what factors affect page authority, how to increase your domain authority, and much more.
What is Domain Authority? It speaks to a website’s authority or credibility in a sector or field. A website’s domain authority (DA), which ranges from 0 to 100, is a statistic that attempts to forecast a website’s position in search engines. Your chances of receiving more organic traffic and ranking higher in search engine result pages (SERPS) increase with your domain authority.