Leonard Kim Startups 101: How to create a business plan. - Leonard Kim. The first thing you need to do is create an executive summary and a mission statement. After that, you need to study your market, compare yourself to your competition, create a share structure, outline financials, and fill out the rest of the pertinent data like the other people suggest. Below is an example of the last executive summary and mission statement that I created for a company I was planning to launch earlier this year. Since I own the company, wrote this from scratch, and decided that I will not be launching this product, I decided to share.
(Yes, it is heavily focused on marketing, but that’s my primary expertise, if I’m even somewhat good at it… Who in the world knows…) I worked with a Product CEO and operated as the COO at this company and recruited a highly talented team, however the Product CEO decided to part ways so we scrapped the business. SE provides: SE empowers people to make a difference by: SE plans to take a creative approach to branding and marketing the company.