What Spotify Just Did There: Transparency, Audaciousness, and The Collective. Following thousands of articles about how Spotify pays — or doesn’t pay — enough money to artists, the company, again worth $4 billion after another round of investment, issued a mini-website on Tuesday to explain how it is not ripping off artists by streaming their music for free or for a monthly subscription to music fans in 39 countries.
It’s not just a public relations move. Spotify is also giving artists direct access to their data (soon), assembled with the help of Next Big Sound. In a music industry where artists typically have to sue their labels for a chance to look at the books, this amounts to some fairly radical… Transparency By laying bare how it pays copyright holders — a group that includes not only recording artists, but songwriters, record labels, and publishers, too – Spotify can no longer hide behind its formerly-opaque royalty calculations.
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