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Branding Reputation. There are so many diverse activities that go into creating, managing and maintaining a corporate reputation. The reputation of a company is usually connected to a brand. Therefore both the corporate reputation and brand are seen as high priorities to most businesses, especially in times of global adversity.
It can be difficult attempting to control the corporate reputation in order to ensure that all of your clients are enjoying a good experience with the business you're running. Online Marketing and SEO In order to stay on top of things and in control, you need the tools necessary to monitor every aspect of your business closely. Search Engine Optimization (SEO) is key to meeting this challenge as are Search Engine Analytics (SEA) and branding to provide a highly measurable Return On Investment (ROI.) SEO is the process used to gain more organic (and other) traffic to your site.
The Importance of Branding Another important facet of corporate reputation is branding.