cMygift.Giftcardmall.com: What Happened to the Visa Prepaid Gift Card Website — And Why It’s Now Part of Giftcards.com
For years, cMygift.Giftcardmall.com (often seen on the backs of Visa prepaid gift cards as www.Giftcardmall.com/mygift or mygift.giftcardmall.com) served as the go‑to web portal for activating, registering, and checking the balance on prepaid Visa gift cards. Cardholders could simply enter their card number, expiration date, and security code online to see their remaining balance or complete activation steps. But in 2024 and into early 2025, users began noticing something different: that familiar Giftcardmall.com address began redirecting to another site entirely — Giftcards.com.
The simple explanation is corporate consolidation. Both GiftCardMall and GiftCards.com are owned by Blackhawk Network Holdings, a major prepaid card distributor in the United States. As part of a strategy to streamline operations and offer a unified experience, the company officially rebranded GiftCardMall.com to GiftCards.com during 2024. The main Giftcardmall.com homepage now redirects users to GiftCards.com, which serves as the central destination for purchasing and managing gift cards online.
This isn’t a sign that your Visa gift card has suddenly become worthless or that you’ve lost access to your funds — quite the opposite. The card still works, but how you manage it online has changed: instead of a standalone GiftCardMall site, services have been consolidated under the GiftCards.com brand, which offers a broader and more modern gift card platform.
If your prepaid Visa gift card still shows www.Giftcardmall.com/mygift or mygift.giftcardmall.com on it, don’t be alarmed. That URL now typically redirects users to GiftCards.com’s balance and activation tools, or in some cases to the original mygift.giftcardmall.com portal for specific legacy functions, because many older cards still have the older address printed on them.
However, because of this transition and the redirects in place, some cardholders have reported occasional access issues, such as balance pages not loading correctly or errors when trying to activate a card. This may be due to the redirects www.giftcardmall.com/mygift visa between the old Giftcardmall.com domain and the new GiftCards.com platform — and it highlights why knowing the official process and web address is important.
Here’s how the change affects practical tasks you might want to do with your Visa prepaid gift card:
✔ Activate Your Card
Visit the current official activation and registration portal, either through GiftCards.com or via the dedicated mygift.giftcardmall.com subdomain (if your card still references that address). Enter your card number, expiration date, and CVV to activate the card and register it to your address — a crucial step if you want to use the card for online purchases.
✔ Check Your Remaining Balance
The same official portals let you check your balance. Because the older URLs now redirect, it’s usually easiest to start at GiftCards.com’s balance check page and follow the instructions for Visa gift cards.
✔ Buy or Reload Gift Cards
If you’re looking to buy a new prepaid card, GiftCards.com is now the primary place to do that. GiftCards.com offers Visa, Mastercard, and thousands of co‑branded retailer gift cards in a centralized marketplace.
Yes — this is an official change made by the card issuer’s parent company. GiftCards.com has a long history in the prepaid and gift card space and continues to operate under Blackhawk Network’s umbrella. The redirects from the old GiftCardMall.com domains to GiftCards.com are intentional and secure.
That said, it’s worth being careful online. There are many spoofed or scam websites that mimic legitimate gift card balance and activation portals by using similar but incorrect URLs. Always double‑check the address in your browser’s address bar and make sure it starts with https:// and shows the secure padlock symbol.
The migration of cMygift.Giftcardmall.com and other GiftCardMall.com pages into GiftCards.com represents a modernization effort by the parent company. Cardholders should not be concerned if their prepaid Visa gift card’s web address now redirects — the card still functions, and services like activation, balance checks, and support are simply housed under the GiftCards.com platform. For most people, this means a smoother overall experience and access to a broader range of gift card products — even if the old Giftcardmall.com name no longer appears front and center.