Value-Driven Brand - The Net Web. What are the steps necessary to becoming a values-driven brand if you did not begin that way? The Business Roundtable's new stakeholders definition of the purpose of a business (referenced earlier) is a good place to start. The 181 companies that signed the BRT's new purpose statement say they are committed to living by those values. You can follow the lead of the BRT, or you can commit to becoming a “values-driven” company with your own set of values. If you choose the second path, what steps should you take? The first step, in line with the BRT's fifth commitment (to generate long-term value for shareholders), is to shift your focus from the short term to the long view. Making this shift may be the biggest problem facing public companies, but it is also a problem for all companies. As Andrew Winston of Harvard Business School explains: “If you manage for long-term value, of course you need to account for customers, employees, communities and more.