In times of crisis and developing news the demand for unbiased information and accurate updates from the media out over the need for thrilling and possibly shady reports that you can find in tabloids. The outbreak of COVID-19 has seen the appetite for news that is impartial reach new heights in the past few weeks. In this blog post , we take a examine how impartial sources like the BBC are becoming increasingly important and increasingly popular.
The Havas Media Group's study shows that BBC is the most trusted news brand in the fight against Coronavirus. 64 percent of the respondents chose it as a reliable source, based on a range of media companies. The broadcaster that is public service won Sky News (29%), closely followed by The Guardian (15 %)." The Covid-19 Media Behaviours Report, which surveyed almost 1,500 respondents, found over half (53%) Brits using BBC News more often than they did before COVID-19 hit Britain - more than any other network.
This isn't limited to the UK however and the BBC has seen record traffic all over the world as people seek out a trusted, independent news provider in a period when accuracy unbiased news is more important than ever before.
While the BBC is a major source of news around the world It isn't uncommon for major markets like America to require impartial and non-partisan news. There aren't many publications that consumers can turn to which don't exhibit some sort of political bent. Most of the time, you're either for Trump or opposed to him and the trend doesn't seem to dissipate during the emergence and constant threat of COVID-19.
Over the past month the BBC has seen its unique audience from 43 million to just over 55 million and it isn't slowing down. Although the partisan-driven rants and praise for the Trump government might be entertaining at any other time but during a time of crisis, you'll want to have a neutral news source you can turn to. The BBC appears to be able to address the problem. The BBC is the clear winner in many surveys when it comes to attributes like "trustworthy" and "inspiring" and "reliable".
This is also true for advertisers who advertise on BBC.com. An earlier study of North American consumers asked us "If you were an advertiser which site would you pick to ensure the credibility of your advertisement?"
It is important that educational institutions are seen in the same light as BBC. You'll be respected and reliable by aligning your values to those of the BBC. BBC is a platform that allows users to express their opinions on the current news and provide solutions to those on the marketplace who are shifting to online learning.
Through Educates exclusive relationship with BBC we can get you in touch with their world-wide audience and help you communicate your key messages in a rapidly changing market. We can also pinpoint your target audience by making use of the BBC's LOTAME audiences which comprise those who are interested in UG or PG level courses