INNOVATION. Mitch Joel: The Me Media. What makes the new media interesting? For some, it's the many new voices who can now find an audience. Whether it's a blog, podcast or Twitter feed, the new media is less about the consumption of content and aimed much closer to the reality that anyone who has something to say can now publish their thoughts -- in text, images, audio and video -- instantly for the world to see (and it costs next-to-nothing).
Along with that comes an equalized back and forth with the audience. It's that pure concept that drives the thinking and revision of definitions of media and journalism by people like Clay Shirky, Jay Rosen, Jeff Jarvis and others. The real question about new media is this: Is new media really something new and different or is traditional media working hard to bend it to their will? 37. Does that sound like traditional mass media and journalism? Traditional media still prides itself on some very traditional values: New media prides itself on different values: One media is based on rules. The New York Times’ R&D Lab has built a tool that explores the life stories take in the social space. Some of the most exciting work taking place in The New York Times building is being done on the 28th floor, in the paper’s Research and Development Lab.
The group serves essentially as a skunkworks project for a news institution that stands to benefit, financially and otherwise, from creative thinking; as Michael Zimbalist, the Times’ vice president of R&D, puts it, the team is “investigating the ideas at the edges of today and thinking about how they’re going to impact business decisions tomorrow.” (For more on the group’s doings, check out the series of videos that we shot there a couple of years ago.) Much of the R&D Lab’s work, up to now, has been focused on platforms: tablets, TVs, screens, clouds.
But the group is also thinking beyond gadgetry to two big ideas that are also a preoccupation of the news industry as a whole: the social sharing of news on the one hand, and the real-time processing of data on the other. And it can assess the link-level impact of individual users. Welcome To The Future Of Media [IGNITION DECK] Print me up, before you go-go. Tns_shaping_ideas.pdf (Objet application/pdf)
The 'gamification' of news, and how it can be relevant. March 15th, 2011 One of the somewhat-obnoxious buzzwords going around the South by Southwest Interactive Festival is the “gamification” of, well, everything, including the gamification of news. In a nutshell, that means taking video-game style processes and applying them to everything, from the way we educate our children to the way we keep up with what’s going on in the community. Location-based service game SCVNGR’s “Chief Ninja” Seth Priebatsch’s keynote address on Saturday afternoon was all about using game mechanics to interest people to do important but often-mundane tasks (such as succeeding at school).
Some news organizations, notably The Huffington Post, have been keen to figure out how to add game mechanics to online news in hopes of gaining reader loyalty and increasing clicks. “Gamification” is a goofy made-up word, but its idea, I believe, has merits. Foursquare has about 7.5 million users, and Gowalla has about 1 million. Williams makes a lot of sense. . - Robert Quigley. Major Trends. Each year, this report also identifies key trends.
In addition to the growing significance of third-party players in shaping the future of news, six stand out entering 2011: The news industry is turning to executives from outside. The trend has a scattered history. The complex revenue equation of news — that it was better to serve the audience even to the irritation of advertisers that paid most of the bills — tended to trip up outsiders. It spelled the end, for instance, of Mark Willes at Times Mirror when he let advertisers dictate content. With the old revenue model broken, more companies are again looking to outsiders for leadership. Less progress has been made charging for news than predicted, but there are some signs of willingness to pay. If anything, the metrics of online news have become more confused, not less. Local news remains the vast untapped territory. The nature of local news content is also in many ways undefined.
Keep reading to see the report’s key findings. Paywall Strategies 2011: Forrester Analyst Nick Thomas on âmonetising the user, not the contentâ Forrester analyst Nick Thomas kicked off our inaugural conference Paywall Strategies 2011. Nick's a long-time observer of digital content and its place in the consumer economy, so we invited him to get us going. Here are just some of the things he had to say" "Ý Apple, and its controversial new in-app subscription policy, could be considered the "elephant in the room" at #Paywalls11 But wait: There's actually a much bigger elephant in the room, a king elephant: the consumer. Don't digitise the content, monetise the user! At the moment, Thomas says, the paid content market is simply failing to meet consumer demands. So Forrester's recent survey of 14,000 adult internet users (in Q310) found that a healthy 31 percent of people want to pay for music in future, up from 26 percent in the same period in 2009 online movies and ebooks enjoyed a similar increase.
ǽƒ_ª_The addressable paid marketing for other types of content " " including news " " is limited," " he says. The game has changed. The Age Of Relevance. Editor’s note: This is a guest post submitted by Mahendra Palsule, who has worked as an Editor at Techmeme since 2009. Apart from curating tech news, he likes analyzing trends in startups and the social web. He is based in Pune, India, and you can follow him on Twitter. What’s the Next Big Thing after social networking? This has been a favorite topic of much speculation among tech enthusiasts for many years. I think we are already witnessing a paradigm shift – a move away from simple social sharing towards personalized, relevant content.
The key element of the next big thing is the increasing significance of the Interest Graph to complement the Social Graph. Relevance is the only solution to the problem of information overload. The above matrix is a representation of how the process of online information discovery has evolved over time. Phase I: The Search Dominated Web Phase II: Web 2.0 With Social Bookmarking Phase III: Personalized Recommendations Phase IV: Personalized Serendipity.
SocialCode - A full service Facebook advertising agency. Trust. 2010, année historique pour les entrées dans les salles de cinéma. Pas un film n'a franchi la barre des 6 millions d'entrées, dans les cinémas de France, en 2010. Et pourtant, le résultat est là, presque incroyable : les salles ont enregistré 206,49 millions d'entrées. Il faut remonter à 1967 pour trouver un meilleur score (211,45 millions d'entrées). Mais à cette époque, le paysage était différent, la télévision n'était pas dominante, Internet n'existait pas. Le chiffre 2010 est également bien supérieur au niveau moyen des dix dernières années (188 millions). 2010 est donc bien "une année record" pour le Centre national du cinéma et de l'image animée (CNC), qui a dévoilé ces chiffres mercredi 5 janvier.
En 2008, le triomphe de Bienvenue chez les Ch'tis (20,4 millions d'entrées) avait dopé la fréquentation (188,9 millions d'entrées, contre 177 millions en 2007). Au total, quinze films enregistrent chacun plus de 3 millions d'entrées, "soit le plus haut niveau de la décennie", commente le CNC. Autre facteur. Tout va bien, à lire le communiqué du CNC. The Newsonomics of tablets replacing newspapers. [Each week, our friend Ken Doctor — author of Newsonomics and longtime watcher of the business side of digital news — writes about the economics of the news business for the Lab.] Ready to trade up? That’s the new question now moving to the forefront of news publishers’ longer-range strategic planning, as the real tablet revolution seems to be upon us. The Consumer Electronics Show is shining a bright light on The Year of the Tablet. With tablet sales projected to reach 70 million in the U.S. in 2011 and 2012 (50 million of them iPads), and with early survey results, such as the Reynolds Journalism Institute’s study, showing longer news session times, more-than-snippets-reading, and a renewal of lean-back, pleasurable longer-form reading, publishers have been edging into an age of news reading renewal.
Maybe, people do want to read news and watch news after all, and maybe branded news can find its mojo once again. That’s when the euphoria can turn to sudden dread. EN EUROPE - The Guardian veut des lecteurs heureux. Le quotidien a décidé de voir 2011 sous un ciel heureux, et de bannir toute attitude négative. Durant le mois de janvier, The Guardian propose une véritable bulle de plaisir et de détente dédiée au seul bonheur de ses lecteurs, via son site. De nouveaux guides avec des conseils d'experts seront également proposés chaque semaine, pour explorer les différents éléments du bien-être personnel. Ce dispositif est soutenu par une campagne diffusé en TV, affichage, radio, VAD, presse et web.
La campagne a été réalisée par l’agence W + K London, et l’achat d’espace a été confié à PHD. Selon Chris Lawson, directeur du marketing de Guardian News & Media : «Notre objectif avec le projet Start Happy est d'offrir à nos lecteurs une alternative positive face au matraquage incessant des annonces pour régimes amaigrissants, dans les media, en Janvier. Nous voulions une approche positive pour cette nouvelle année, basée sur la santé et le bien-être.»
Quelques tendances médias pour 2011. Consommation de l'information. Organisation. Audience. Business model. Communication des medias.