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Much like a starburst, I'm one juicy contradiction.

Facebook Enables Franchisors To Go Local Effectively. Editor’s Note: The following is a guest post from Erica McClenny, Director of Enterprise Accounts at Expion, a social media software provider and SME client.

Facebook Enables Franchisors To Go Local Effectively

It originally appeared on Franchise Update. In July 2011, Facebook announced a major enhancement for businesses regarding brand Pages and the ability to link to each brick and mortar location, creating a linked Facebook Place. The functionality takes us a step or two closer to solving a major problem for franchise and multiple-location businesses who are trying to optimize the world of social media. Industry E-mail Newsletters for Professionals.

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