How To Pitch A Product. Marketing Video Production, Web Videos. Here is proof that landing page videos rock – inDinero doubles conversion rates. InDinero.com, the online financial dashboard for businesses created by 21 year old Silicon Valley wunderkid Jessica Mah, has come forward with some hard evidence that using video on their homepage has helped double their conversion rates. inDinero has spent two months doing rigorous split testing between a more traditional landing page design and a page with basically just a big video and a simple signup form.
The results couldn't be more promising. The page with just a large video has increased inDinero's signups by almost double from 6.8% to a whopping 11.2% (today it actually peaked at 12.4%). (75) Why do startups insist on only using a video to explain their web app.