Free Team Assessment www.webT4.com. Quiz: what type of collaborator are you? Collaboration styles and personas. U.S. to overtake Saudi as top oil producer : IEA. The Future of Energy: Earth, Wind, Water. 4 EFFICIENCY: Exploit human Behavior THE CHALLENGE The greatest clean energy sources and efficient technologies are pointless if nobody wants to use them.
Sometimes the resistance reflects a problem of engineering (for instance, the short range, high cost, and long charging time of electric cars). Often, though, the problem is one of perception. “Our default is the status quo, and we have a myopic focus on the here and now,” says Elke Weber, a psychological economist at Columbia University who studies why people engage in risky environmental behavior. 2012 Engineers/December 21st 2012 Countdown/December 21st 2012 Theory of Everything.