How to Explore Sources of Competitive Advantage. Sources of Competitive Advantage 1. Product Differentiation One way to stand out from the crowd is to differentiate your product from the others. Ask yourself: What makes my brand unique? Why should consumers choose my product over my competitors? Your product has a lot of competition. Here are several ways to make your offering stand out from the crowd: Better customer serviceMore varietyFaster shipping optionsA physical storeColour and aesthetic choicesA recognizable brandWhere your products originate Whole Foods is a grocery retailer that has a unique focus on high-quality natural and organic foods.
Its brand identity is built around its integrity of food sourcing, and they emphasize building a community feel in its stores. Whole Foods is the first and only certified organic national grocery store in the United States, and it makes shopping for groceries a fun and easy experience. 2. Pricing is a vital part of running a business.
Business competition is not only about prices or quality. 3.