Media Flow
Quelles sont les Pages Facebook Ayant Le Plus Fort Taux D’engagement En France ? – Aout 2011. Voici le dernier rapport de Socialbakers relatif aux Pages Facebook françaises qui ont enregistré le meilleur taux d’engagement au mois d’août. Comme vous pouvez le constater, il y a de nombreux changements en tête de classement par rapport au mois précédent. Le TOP 5 met aujourd’hui à l’honneur les Pages Facebook suivantes : Ikea France, Mercedes-Benz France, Renault 4, Miko et B&YOU.
Ikea France, Mercedes-Benz et Renault 4 obtiennent de très bons résultats avec un taux d’engagement supérieur à 1%. L’enseigne suédoise se démarque même avec un taux d’engagement de 2,14% – le plus important toutes marques confondues depuis que j’ai commencé à vous présenter ce classement au début du deuxième trimestre 2011. Il sera intéressant de suivre comment le taux d’engagement d’Ikea évoluera avec le lancement de sa nouvelle campagne NJUT.
Ask.com Opens Up Its Human Q&A Community, Steps Further Away From Search. After more than a year in beta, Ask.com today opened the doors on its community-based question-and-answer product. It positions Ask as much less search-oriented, and much more Q&A based — not unlike its original incarnation in the 1990s. The Q&A site had been available in beta to a limited number of users since last July (2010) when Ask began to transition from search to Q&A. As you’ll see on the third screenshot below, Ask says it has more than 344,000 people already in the Q&A community. At the time of the initial announcement last summer, the Ask.com homepage still had a search bar, but a “Question of the Day” and a short list of “Popular Questions” was added. (Ask.com homepage, July 27, 2010) Today, the home page still has that “Question of the Day,” but several human-powered Q&A sets show below it along with a box letting users add new answers right from the home page.
(Ask.com homepage, September 1, 2011) Search has clearly been minimized with the new homepage. (Tip via WSJ.) Gartner: Social CRM Market Will Reach $1B In Revenue By 2012. There’s more good news for the growth of the social enterprise. Gartner is reporting today that the social customer relationship management (CRM) market is forecast to reach over $1 billion in revenue by year-end 2012, up from approximately $625 million in 2010. Worldwide social CRM is projected to total $820 million in 2011. Gartner says that spending by buyers on social software for marketing, customer service and sales has increased by 40 percent in 2010, but social CRM remained less than 5 percent of the total CRM application market. And more than 100 vendors have social CRM offerings, but most are not profitable and generate annual revenue of less than $1 million.
While the market is clearly competitive, Gartner says that certain factors can help differentiate Social CRM offerings, including interoperation between public social networks and internal collaborative communities, integration with established CRM products, analytics and more. Condé Nast Launches New Social Tool - FishbowlNY. Panda : le roi Google est nu. Qui ? David Degrelle, président du directoire de 1ère Position, agence de référencement et de marketing digital depuis 1999 (développement de la visibilité, du trafic et du ROI sur le web, 30 personnes).
Quoi ? L’exégèse sans langue de bois de Panda, le nouvel algorithme "antispam" de Google, censé éliminer les contenus parasites qui envoient l'utilisateur sur des pages conçues pour accueillir de la publicité, lancé en France le 12 aout 2011 . Panda est un filtre récurrent. Comment ? Pour David Degrelle, Panda est un aveu de faiblesse et surtout, témoigne d'une intervention humaine de la part de Google sur les résultats de recherche, contredisant la neutralité de l’algorithme, religion officielle de Google: "En fait, nous avons eu des doutes un mois avant l'arrivée de Panda en France.
A côté de cela, des sites peu connus, comme des plateformes de blogs de grands médias utilisés par des spammers pour mettre des liens sur leurs sites ne sont pas tombés. HubPages CEO On Google's Panda: SEO Doesn't Work. Posted by Tom Foremski - August 24, 2011 I met with Paul Edmondson, CEO of HubPages, and Jason Menayan Director of Marketing to talk about how the publishing site is dealing with the aftermath of Google's major update to its algorithm, Panda, released earlier this year. Panda has caused huge problems for publishers because it cut off massive amounts of traffic in a bid to force publishers to produce higher quality content.
There have been four versions of Panda released since late February. Each new version of Panda has impacted traffic to large content sites. You can see the damage here: Pandalized: Websites Negatively Impacted by Google's Panda Algorithm Change. Here's an example: This shows how a steady increase in traffic for eHow turned into a disaster following Panda. The changes have spelt disaster for many companies. The Panda algorithm has had a heavy cost on Demand Media investors, the same is true for the many private investors in other firms such as HubPages. Google Panda en France : Les gagnants et les perdants. En accord avec SearchMetrics France, nous publions la liste complète des principaux sites web gagnants et perdants, suite au déploiement de la mise à jour de l’algorithme Google Panda, le 12 août 2011. L’étude se base sur les analyses de l’indice de visibilité des sites et qui correspond à la fois au positionnement des sites sur les principaux mots clés du secteur mais également corrélé selon la part de trafic généré par les mots clés.
En France, la mise à jour Google Panda, touche des sites web similaires qu’en Allemagne, aux États-Unis ou en Angleterre, mais il y a aussi quelques surprises à découvrir dans le classement ci-après. Sans surprise, les fermes de contenus, les comparateurs de prix et les sites d’avis de consommateurs sont les principaux sites touchés. On remarquera des baisses surprenantes pour les sites de lexpress.fr qui perd 17,7% de visibilité, leparisien.fr qui perd 10% et universalis.fr perdant 81,8%. Les gagnants en SEO après Google Panda France inShare47. Traffic from Facebook to Top Newspaper Sites Nearly Doubles Since Last Year in Europe. In June 2011, Facebook accounted for at least 7.4 percent of traffic going to the top five Newspaper sites in Europe. The German publication Bild.de, which ranks as the third most popular newspaper site in Europe, saw the most incoming traffic from Facebook (14.0 percent).
It also experienced the most growth over the previous year with an 11-percentage point increase in visitation from Facebook. The British Mail Online, which ranks as the top newspaper site in Europe, saw 10.6 percent of visitors coming from Facebook in June 2011 – an increase of 6.9-percentage points over the previous year. Guardian.co.uk, which was the second most popular newspaper site in Europe with 13.5 million unique visitors, received 7.4 percent of its visitors from Facebook, growing by 2.7 percentage points over the past year. To learn more about visitation to the top newspaper sites in Europe, please see our latest release, ‘Newspaper Sites across Europe Demonstrate Growth in the Past Year.’ Achieving Statistical Significance with AdSense A/B-Testing · Denis Grosz. Most publishers are aware that testing different templates against each other is one of the easiest ways to increase AdSense revenue. Knowing when you have actually stumbled on a winning template, however, is surprisingly complex.
Some publishers are tempted pull out their statistics textbooks and start performing the calculations to determine the thresholds for various confidence levels. They start graphing the curves that illustrate the requisite margins-of-victory of one template over another. Unfortunately, there is much more noise in the AdSense system that makes attaining statistical validity much more difficult. All of the following can contribute to the noise in the data you will get back from an A/B test with AdSense: User behavior.
Specific ad clicks. Advertisers. Inventory. Smartpricing. Interest-based ads. Traffic sources. Randomizer. Each of these factors separately creates a relatively small amount of noise, but in conjunction with each other, they are significant. HOW TO: Build Your Brand on Tumblr. The Social Media 101 Series is sponsored by Global Strategic Management Institute. GSMI's Social Media Strategies Series are the leading educational events for organizations looking to advance their online capabilities. Learn more. As Tumblr's reach continues to grow, more brands — particularly those in the fashion and media industries — are adding the blogging platform to their online marketing mixes.
But, you might wonder, is Tumblr right for me and my business? Let's take a look. Is Tumblr Right for My Business? Tumblr has two big advantages over other blogging platforms. Tumblr also has some considerable disadvantages. You also can't host your Tumblr, meaning that if Tumblr's servers go down — as they do all-too-often — so does your Tumblr. For these reasons — and because certain kinds of content (read: images) tend to perform better on Tumblr than other kinds of blogs — many businesses decide to have a Tumblr in addition to their existing blogs. Bergdorf Goodman is a good example. Les quatre stratégies dominantes en médias sociaux - strategie-d-entreprise.
Publié le 11/08/2011 à 10:51, mis à jour le 12/08/2011 à 13:29 [Photo : Bloomberg] Avouez-le, vous n'avez pas encore une stratégie de médias sociaux bien arrêtée et pendant que vous tergiversez vos concurrents les utilisent pour vous arracher des clients. Une étude réalisée par quatre experts américains en médias sociaux vous donne toutefois quelques pistes. Les professeurs H. La pratique : elle confine les médias sociaux à une activité bien spécifique, telle le service à la clientèle. La créative : les entreprises avec une meilleure résistance au risque utilisent les médias sociaux à une plus grande échelle pour améliorer certaines de leurs activités et pratiques.
La championne : c'est la totale, le vaste programme multiplateformes qui vise des objectifs ambitieux auprès de plusieurs publics. La transformatrice : c'est la stratégie utilisée par des entreprises qui désirent transformer leurs façons de faire. Cedric DENIAUD. Réseaux sociaux.
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