Thwart Mediocrity. CU Blog. A rose by any other name (aka do job titles matter?) | Banking o. Who’s Your Targeted Customer? « Banking Kismet. Contactless cards, mobile banking, personal financial management software, FaceBook applications . All of these can be great for the financial services industry and a lot of people are trying to figure out the best way to leverage them.
The question is, who are you providing these services for? Have you actually sat down and had a group session discussing your plans for these new services? Or is it more like a 3 year old, wanting what big brother (competition) has? There seems to be a lot of “me-too-ism”, mostly because of fear. “If the big boys have it, we have to get it also in order to compete.” Whether that is true is open for discussion, but if you do decide to follow the leader, do you have a plan? The biggest problem for adoption that I see is, no one is talking about how to market this new service. But for some reason, I don’t think your customers really care about the statistics. We’ve also done a survey with our retail and commercial online banking customers. The FinanSer. BankerVision. Back in May last year, I complained about HSBC and its apparent lack of a mobile strategy. My complaints were purely selfish, because I wanted to be able to bank on my iPhone, and couldn’t find a way to do it.
As an HSBC customer, I was jealous that other banks were offering something I couldn’t use. Well, last week, HSBC released their iPhone app to customers of its direct banking unit First Direct. It is an excellent first step. The App itself has been getting pretty good reviews on the App Store. Oh, there are a few people who don’t see the point and say so (“The website does more, why bother?”) I think HSBC have done something that should make them pleased, though. If they’re serious about mobile, that’s going to be a pretty big advantage they have over everyone else. First Direct say in their press release that: “…plans for the next generation of mobile banking applications already afoot. Good on them. There’s another morsel in the press release too: Why is that interesting? Conclusion? NetBanker. Banking Unwired. Cashcow.in. Community&environment: Welcome to community&environment.
Hi and welcome to the new community&environment, Savings & Loans' new blog! Do you think there is more to be done with linking business and community? Are you worried about the health of our environment? Do you feel strongly about certain ethical issues? Would you like to see more done in the way of sustainable development?
Is there an issue in your community we should know about? Great! Community&environment is open to all members and the wider community and will be moderated and comments responded to by the Corporate Social Responsibility Team members, Lisa and Fran. How we go about our social and environmental responsibility is indeed a contentious subject. Something we’re passionate about at Savings & Loans is financial literacy and arming people with the tools they need to make the right financial decisions. Is it because as a community we don’t have the same financial skills as our parents had? Lisa.