https://s3.dualstack.us-east-2.amazonaws.com/marketing.funnels/conversion-optimization.html
UX optimization
Conversion rate optimization (CRO) is the process of improving a website or digital experience to encourage more visitors to complete desired actions, such as making a purchase, submitting a form, booking a service, or requesting information. CRO strategies commonly include A/B testing, landing page improvements, clearer calls to action, simplified forms, better navigation, faster page performance, and user experience enhancements.
