Black Swan Media Co - San Diego
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Client Strengths: Great product, passionate about their niche, and untainted reputation. Our Strategy: – Part 1: Conversion Rate Optimization – * Re-design certain elements of the online store to increase conversions… * Rewrite their email marketing and SMS campaigns to increase conversion rates once leads left the store… * Rewrite their abandoned cart emails… * Implement a review gathering system to increase customer loyalty and conversion rate… * Implement a loyalty program to increase product stickiness… * Implement financing options to increase conversions… * Implement cross selling, upselling, and an overall funnel strategy for increasing sales… * Teaching the client’s team how to effectively run promotions and sales… – Part 2: Increase Traffic – Our team worked with the client for about 4 months prior to them launching their store.