Beth Jermak
New Look updates logo to strengthen identity. 13-Store%20Layout%20&%20Design_New. Fashion Retailers Are Using the Power of Scent to Keep Customers in Stores Longer. The goal for any retailer is to get customers in its doors and keep them inside for as long as possible. The longer a customer stays, the more likely they are to spend money. Hiring good-looking sales people and offering money-saving deals are not new, but now, more and more fashion retailers are venturing into a new frontier of scent branding. “Smell can entice consumers to stay longer, shop longer and purchase more,” according to Elizabeth Musmanno, president of The Fragrance Foundation. The tactic is different from the annoying salesperson that attacks you with mists of cologne at every department store. Instead, stores are hiring scent marketing brands like ScentAir and 12.29 to create customized subtly-scented smell goods to be deployed throughout the store.
Subconscious cues to get you to spend more or stay longer are nothing new. Stores like H&M and Calvin Klein are already employing this new scent method. [via BoF] Tags: fragrance, scents, stores, fashion-retailers.
Does what you smell determine what you buy?" The next time you go shopping or visit a hotel, pull yourself away from the auditory and visual barrage of ambient music and advertisements and take a good whiff of the air around you. You might notice a faint scent -- maybe the stimulating smell of jasmine at a boutique or relaxing lavender at a hotel. The smell will be barely perceptible: something you wouldn't have noticed if you hadn't been paying close attention. But businesses are hoping these almost subliminal scents will draw you into a serene state -- prompting you to relax, buy more and, ideally, remember their brands. Scent marketing is the latest frontier in an advertising landscape that has nearly exhausted the possibilities of auditory and visual marketing. The retailers, hotels and restaurants that contract with scent companies hope that distinctive, carefully considered smells will help amplify consumer spending, attract customers and create memorable brands.
Women turn against 'magic' mirrors used by high street stores. By Daily Mail Reporter Updated: 17:34 GMT, 3 April 2011 Trying it on: But what you see may not be what you really look like Women are turning against high street shops using so-called 'magic mirrors' to slim customers' figures and flatter them into a purchase.
While some are drawn to the altered images, other customers question the use of such mirrors, which can be either manufactured or angled to slim the reflection. Carmen Carter told the Sunday Times of high street chain H&M: 'I looked great no matter what I was trying on, and that's because I looked a lot thinner in their magic mirrors. 'Don't they know that some of us are happy being a size 12 and we don't want to look like a size 8? ' Among other tricks used in the changing room, there should be 'natural' light to avoid unflattering shadows, and walls painted a pale colour to warm the skin's tone. 'If it distorts in the mirror and becomes oval then you can see the mirror is also making you look slimmer.'
18 Retailing Insights from The Secrets of the Sales documentary | Greeting Card Blog for Retailers. Cherry Healey recently presented 'Secrets of the Sales' on the BBC, taking a behind-the-scenes look at how major high street retailers like John Lewis, Oasis, Jones Bootmakers, New Look, Top Shop and Multiyork encourage consumers to spend more. The program is aimed at helping consumers make more informed choices when buying in the sales. I thought that it might also benefit independent retailers who can learn some tips from the bigger multiples.
Here are 18 key insights independent retailers can take away from watching the documentary: 1. Sales aren't all about clearance items Mulsiple retailers like John lewis buy in stock known as Special Buys to sell at discounted prices during the sales. 2. The sale signs for John Lewis are made in house and are all perfectly assembled. 3. 4. Legally you can put up a 50% off sale sign in your window as long as at least 10% of your stock has a 50% discount and it has been on sale at the list price for a meaningful length of time. 5. 6. 7. 8. 9. 10. Shoppers hanging onto £220m in forgotten points as Boots and Tesco remain high street's most popular loyalty cards. By Tara Evans PUBLISHED: 11:17 GMT, 16 July 2013 | UPDATED: 13:13 GMT, 16 July 2013 Shoppers are missing out on spending £220million as over 2million people nationwide forget to spend their loyalty card points, according to new research.
The figure is down on the £351million at the same time last year, according to a report by Plastic Card Services. The plastic card manufacturer said that the typical shopper uses their loyalty cards eight times a month, and will earn back an average of £98.04 annually, down from £100.32 in 2012. Wake up: Loyal shoppers forget to cash in their points - leaving £220million on cards. The report revealed that the Boots Advantage card is the favourite scheme of choice for female shoppers, followed by Tesco’s Clubcard and Sainsbury’s Nectar card.
For men the Clubcard was number one, just ahead of Nectar, with the Advantage Card in third place. The average number of store card users has risen by three per cent in the last twelve months, according to the report. Key Note | Login.
Technology stopping people spending on the high street. Consumer Spending Habits. Retailers - Visual Merchandising. Price Sensitivity.