Seven Ways to Become a Better Link Builder. Over a decade ago, I was introduced to the intriguing game of link building for the first time.
My very first task was to create a few dozen splogs on freehost domains and to link them all together with exact match anchor texts, so it’s suffice to say that a lot has changed during the past ten years. Most of those freehosts have disappeared… :) During this time, I think I have learned quite a bit about link building, SEO and marketing in general. Most of this can be boiled down to just seven key learnings, which all are pretty much ‘basics’. To everyone! 50+ More Things Every Link Builder Should Know. A year ago, I wrote a post about 50+ things that every link builder should know.
Over the past year, link building has definitely gotten a lot tougher — it’s been renamed several times, become more vilified than ever, and generally taken a beating. However, it still holds up as a viable way to market a website online. So this year, I’m adding 50+ more things that, as a link builder, you need to know. 1. Next Up: Links Within Widgets Must Be Nofollowed.
Yesterday, Matt Cutts, Google's head of search spam, posted another video on links clearly telling widget makers and those who embed widgets on their own sites that those links should be nofollowed.
He said clearly, "I would recommend putting a nofollow, especially on widgets. " Honestly, this message should come as no surprise. Matt said so even back in 2008 but obviously it didn't make much of a difference back then. The links still counted and still worked. But now with Google going after more and more links, I would expect you should be more careful with widgets. Matt also mentioned his distaste for infographics and how Google will discount those links as well. Demystifying Link Disavowals, Penalties & More. Google Webmaster Hangout Findings from a recent Google Webmaster Hangout on Air (video) demystify link disavowals, penalties and more.
Read on for the official word from John Mueller, Webmaster Trends Analyst from Google and friend to webmasters everywhere. Link Building with the Experts - 2013 Edition. It’s tiiiiime!
Once again I’ve gathered some of the best minds on link building to have an in depth discussion on the state of link building in 2013. I’ve been doing this series since 2007 – you can check out the past editions below: 2013 has been the year of continued drama at the hands of black and white animals – namely the Panda and Penguin algorithm filters. And there’s a ton of input on both those topics – and many others – featured in the post below. If you’re new to the Link Building with the Experts series, let me explain how it works. First, we get higher quality questions. Meet the link building interviewees: I’d like to sincerely thank everyone below for continuing to share their knowledge and for giving their time to this series. Now that you know what you’re in for, grab a cup of coffee and get ready to learn about link building tactics and theories from the talented and insightful (listed and answered in alphabetical order by first name): With that, let’s get started… 1. 2.
Link Building Strategies - The Complete List. Remember how people say, "it's not about what you know, it's about who you know"?
The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Just like with getting people to see you content, I realized a lot of the tactical ways to build relationships aren’t direct ways to get links, I decided to delete that section in this guide, and list all of them here instead. So here they are. Random acts of kindness - Whenever you can, be nice to people. Give a crap - Actually care about people. Participate - If someone is conducting a survey or testing something, get involved and participate.
Why content marketing is the only link building that counts - #SESNY. Published on by Brafton Editorial “I don’t do link building, but when I do, I call it content marketing,” joked Laura Lippay as she kicked off the SES New York session, Content Marketing: How to Earn Visibility & Links through Killer Content Strategy.
The problem, she said, is that a lot of SEO marketers who are on board with content for search optimization aren’t targeting the right goals for content creation. Too many brands are focusing on content as a means to a keyword end, without realizing that targeting audiences is what drives real SEO (and overall marketing) success. Penguin 2.0 Forewarning: The Google Perspective on Links. First and foremost, I don't work for Google.
This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed. The hardest part of these projects is always to get the client to understand what constitutes a bad link. This starts at the very core of how they think about online marketing and search engine optimization (SEO). There are many who argue that this problem is of Google's own making. Linklove 2013 - There is no Link Builidng Finish Line. High-Value Tactics, Future-Proof Link Building - Whiteboard Friday. The past 12 months have been brutal for many traditional forms of link building.
Techniques that once worked are now penalized. Webmasters wonder what tactic will fall under the hatchet next - infographics, guest post blogging, or something else? Never fear! In this week's Whiteboard Friday, we discuss how to future-proof your links from penalties and, at the same time, deliver higher rewards - no matter what tactic you use. Be sure to check out the supplemental links included in the transcription below! "Howdy SEOmoz.