The Lean Startup. “Startup success can be engineered by following the process, which means it can be learned, which means it can be taught.”- Eric Ries The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers' hands faster.
The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration. It is a principled approach to new product development. Chuck Eesley. Steve Blank, Serial Entrepreneur - Don't Seek Publicity Too Soon. Failure, Customer Discovery & Development by Steve Blank, VC, UC Berkeley Professor.