Marinating chicken enhances flavor, tenderness, and juiciness. The best marinades balance acidity, oil, and seasonings, allowing flavors to penetrate deeply. Let chicken marinate for at least 30 minutes, but overnight yields the best results. Popular ingredients include citrus, yogurt, herbs, and spices. Proper marination transforms chicken into a flavorful, succulent dish perfect for grilling, baking, or pan-searing, just like the best fried chicken in Mattoon, IL.