Alex Okonmah
i'm an entreprenuer.domicile in computers and internet technologies. I am presently trying to come up with a blog to help a political campaign in my area.
Writing emails and professional documents. Technology & Education. Free Online Courses. Education, Learning, and How to. Planning Your Business. The Eight-Word Mission Statement - Eric Hellweg - Our Editors. By Eric Hellweg | 9:12 AM October 22, 2010 Day one of the PopTech conference in Camden, Maine was a polyglot delight.
Presentations covered topics as far afield as the establishment of jaguar preserves to the neurological patterns that occur when humans encounter non-expected data. Fascinating stuff. My colleague Associate Editor Sarah Green and I have been Tweeting the conference in process. You can follow our real-time reports at twitter.com/skgreen and twitter.com/ehellweg, respectively. One of the many presenters who spoke on a topic of real interest to the HBR community was Kevin Starr, the executive director of the Mulago Foundation. Mulago has a compelling approach to help it winnow out the pitches and approaches of lesser quality, and it revolves around the mission statement and a very simple way to stay focused on a single issue.
To combat this, Starr insists that companies he funds can express their mission statement in under eight words. Eric Hellweg is the editor of hbr.org. Personas 101: What Are They and Why Should I Care? When you think of “personas” – what comes to mind?
Are personas profiles of hypothetical customers that marketing invented? Or, are personas developed from customer surveys asking what they want and don’t want from your website? Are they segments of your web visitors? The answer to all the above is, “no.” Says Elastic Path’s User Experience Manager, Laura Ballay: “personas is a term like ‘design’ that gets tossed around and means different things to different people,” and often, folks confuse personas with other elements of marketing and research. In an internal presentation to Elastic Path staff, Laura explained what personas are in a user-experience context, and why we use them in our consulting practice. Personas: Deceptively Simple in Appearance Personas are fictional characters based on actual observed behaviors of real users that a UX professional experiences in the field, talking one-on-one with users. Good personas A good persona description is not a list of tasks or duties.
A brief history of Social Media. Computers. Social Networking & Media. Welcome To The New Age Of Curation. I’m guessing that a lot of you think that now – right now – is a golden age of creation.
And in many ways, it is. It’s never been a better time to make art of all kinds, from video games – my own art of choice – through books to filmed entertainment and beyond. Sure, the massive media disintermediation spawned by the Internet has spawned a golden age for creators, at least for touching audiences directly. But finding great, sometimes underappreciated art is the thing we consumers need the most help on right now – especially because there’s so much of it out there, and so much of it that can be easily accessed. That’s why, in many ways, this is the ‘Age Of Curation’, not the age of creation. 1. 2. 3. Get down too deep, and you’ve no idea what’s going on across the entire medium. 5. Some form of this filtration has been in shape for decades, largely in print form, of course.