Adrian Cheng Will Build K11 Ecoast on Shenzhen Waterfront. Adrian Cheng, Hong Kong mega-collector and real estate tycoon, has announced the latest foray of his K11 culture-meets-commerce empire into mainland China. A massive cultural-retail complex is planned for the Shenzhen waterfront, home to one of the country’s rapidly growing luxury regions. Dubbed K11 Ecoast, it will be located in Prince Bay in Shenzhen’s Nanshan district. It’s set to span more than 2.4 million square feet and include a multi-purpose art space, office building, and promenade. The entire complex is worth an 10 billion yuan, or $1.4 billion, according to K11 Group. Fifty “world-leading” artists and architects have partnered with Cheng for the project, and his star-studded roster of architects includes U.K. Founded in 2008, K11 operates a seven-story art mall in Hong Kong’s Tsim Sha Tsui and the nearby K11 Musea, a culture-commerce hybrid describe on its website as “an incubator of art and the artisanal.”
K11 Ecoast is scheduled to open in late 2024.