5 crazy SEO mistakes not to make in WordPress. There’s a nasty rumor going around that WordPress is beautifully set up for Search Engine Optimization (SEO) “out of the box.” Now don’t get me wrong - I’m a huge fan of WordPress - but the core software does need a little nudge in the right direction when it comes to SEO. Tom Ewer from ManageWP. In reality, if your idea of optimizing your WordPress stops at hitting Publish on your latest post, you’re missing out on a lot of potential. But even those of you who feel that you are doing quite a lot in terms of onsite optimization are probably making at least one of the following mistakes (I know I certainly have done in the past).
So take a few moments to digest the following common SEO mistakes made by WordPress users - I’ll be offering straightforward solutions to each one! 1) Not Providing an XML Sitemap Sitemaps are a way to tell Google about pages on your site we might not otherwise discover. - Google But that’s not all there is to sitemaps. 2) Poor Categorization and Tagging. 5 Most Essential Facebook Marketing Metrics. Here are five simple, but oh-so-useful social media metrics you should be measuring right now. Volume The first — and easiest — social media metric to measure is volume.
What is the size of the conversation about your brand or your campaign? Volume is a great initial indicator of interest. People tend to talk about things they either love or hate, but they rarely talk about things they simply don’t care about at all. While volume can seem like a simple counting metric, there’s more to it than just counting likes and wall posts. Facebook insights has a useful metric, cleverly called “people talking about this” that measures how many unique people have posted something to their walls about your brand page.
Learn when volume is higher — are there days or times when more people seem to be talking about your brand? Reach Reach measures the spread of a social media conversation. On its own, reach can help you understand the context for your content. Engagement Influence Share Of Voice. Attract More Followers on Your LinkedIn Company Page [15 Tips] | Social Media Marketing. Attracting LinkedIn followers comes with challenges. Namely, LinkedIn Company Pages are not as popular as Facebook pages and company pages haven’t been around as long. But this doesn’t mean there aren’t ways to boost the number of followers your company has, you just might need to dig a little deeper and uncover some less obvious strategies, but I have good new for you: I’ve spent considerable time creating this guide that will increase your followers in no time!
NOTE: Please make sure that you’re logged-in to LinkedIn before using this guide as it contains a lot of links that will require you to be logged-in and if you don’t have a LinkedIn business page to get started click here. Related Posts: LinkedIn Advertising for B2B Marketers LinkedIn In Comparison to Twitter and Facebook for Business 15 Strategies to Boost Your Company’s Followers on LinkedIn 1.) This is a no-brainer. 2.) You’ll need quality content, but there are a still options available to you. 3.) 4.) 5.) 6.) 7.) 8.) 9.) 10.)
How To Get More Likes And Comments On Facebook. Here are some facts that might surprise you: Most fans never return to a page after they like it.Most posts by pages are seen by less than 10 percent of their fans.Many fans will never see your welcome tab.When fans create new posts on your Facebook page, other fans don’t see them. Those facts run counter to most people’s assumptions. They go to their fan page a lot, so they think their fans do, too. They assume that all their fans are seeing all their posts, which we’ve already discussed. They also assume their fans are seeing posts made by other fans to the page’s Wall. In fact, fans experience Facebook through their news feeds. How does it guess what you’ll be interested in seeing? When fans no longer see your posts, it’s much harder to get them back. I was fortunate to get into a beta test program with the Facebook page analytics service PageLever and speak to founder Jeff Widman.
Think about what this means: at those levels, pages are reaching: 3,000 fans25,000 fans100,000 fans. 7 Ways To Play Facebook's New Social Feedback Loop. Facebook’s ticker, timeline, Open Graph and GraphRank create a feedback loop that drives social discovery, engagement, and targeting opportunities. Here are seven suggestions on how to leverage these new features in marketing (by the way, in the graphic to the right, the word “flyouts” refers to pop-out window that opens when you click on an item in the ticker). To participate in social story creation and promotion, you have to be part of the Open Graph.
These social stories show in the ticker each time a user performs an action in an application, and are then aggregated into the timeline. When those actions form a social pattern, as identified by Facebook’s new GraphRank algorithm, they also gain more prominence in friends’ news feeds. Marketers, especially brand marketers, have long relied on the fan page as their only real presence on Facebook. It’s time to extend past this to create an experience that is truly social by design and conveys your brand identity. Facebook’s Best Kept Secret: Business Accounts | Liz Gross: This blog has moved! Please visit lizgross.net for new content. Since this post was published, it’s the most popular search engine result for my blog.
I edited it on June 7, 2013 to remove the personal narrative and simply describe why you need a Facebook business account and how to get one. Enjoy. Photo: stevendepolo on flickr More than likely, you will not be with your current company forever. If your duties currently include Facebook advertising, your employer will be put in a tough position. Facebook advertising is permanently connected to a user account. There is a solution: the Facebook business account. What is a Facebook business account? A Facebook business account has two functions: advertising and page management. Facebook compares a business and personal account here. Why should your organization have a Facebook business account? How to create a Facebook business account When I created my first account in November 2012, I had to jump through hoops to get Facebook to create it for me. Using your Facebook business account Like this: What To Write in Your LinkedIn Invites [Templates] Whenever I do LinkedIn trainings or talk to people about LinkedIn, I get a few recurring questions.
One of these is by business developers who want to connect with new potential customers, partners and investors. Although I believe LinkedIn is a tool for actually connecting with people you know already, it can certainly be very useful for finding new contacts. This is especially true when you are doing business in a new industry or geography. My advice is normally to connect via someone you both know, someone you are both connected with on LinkedIn. The quickest way to do this is to pick up the phone and as this common connection to make an introduction in person, on the phone, via email or LinkedIn. But what do you do when there is no common connection and you have no idea how to introduce yourself to someone on LinkedIn? Here is a compilation of ideas from Anthony J. 1. 2. 3. 4. 5. 6.
What to Write in that “Get Introduced” LinkedIn email | Heather Krasna. So, if you’ve been taking my advice, you know that networking is how you are going to get a job. Or at least, it will make you a much better-informed job seeker. You’ve also been paying attention and know that the best way to find a contact at an organization you care about is likely to be either in person (through a networking event or professional association); through an old-fashioned introduction via your network; or, most likely, via LinkedIn. I harp on people *constantly* to use LinkedIn to connect to people professionally. There are two ways to connect with someone on LinkedIn (that is– two ways to connect without having to pay for InMails or a premium account). Here are the steps involved in the two processes. Either way, you’ll need to use an extremely brief email to grab the person’s attention. 1. 2. 3.
Or click on “Get Introduced through a connection.” Once you’ve done this, you have to write at least one email, maybe two. 4. Dear <Name>, I truly appreciate your consideration. Cold email template. Cold email template (dbix mail)