Subtraction.com. Typography Is The Foundation Of Web Design. Advertisement For years you have been searching for it. You hear the question being asked in your dreams as you go on an Indiana-Jones-type-crusade to find the answer. When the answer comes to you, you know that the confetti will fall from the ceiling and the band will start playing your favorite song. You might even get a kiss from that special someone. So what is this question? What is the secret to Web design? A tough question and one that might not have an answer.
Of course typography doesn’t mean font selection. More toys means more fun though, right? I’m not being sarcastic, saying that is all you need to know for a majority of websites. Information Architects is based around strong typography. One of my all time favorite designs is A Working Library. A Working Library by Mandy Brown. Some people find design like this to be dull and boring, they feel that design should have more pop to it. Well That Isn’t Hard Blake Allen Design uses images, but with great typography. (jvb) It's done. The Next Microsoft - journal - minimally minimal. Web Design is 95% Typography.
By Oliver Reichenstein 95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography. Back in 1969, Emil Ruder, a famous Swiss typographer, wrote on behalf of his contemporary print materials what we could easily say about our contemporary websites: Today we are inundated with such an immense flood of printed matter that the value of the individual work has depreciated, for our harassed contemporaries simply cannot take everything that is printed today. It is the typographer’s task to divide up and organize and interpret this mass of printed matter in such a way that the reader will have a good chance of finding what is of interest to him. With some imagination (replace print with online) this sounds like the job description of an information designer.
Typography has one plain duty before it and that is to convey information in writing. Books. Design Staff guide to research. Research provides the inspiration, guidance, and validation we need to design great products. From the personal (like interviewing users) to the analytical (like metrics) there’s a continuum of research skills that are essential for design teams. The most effective companies integrate this discipline into their culture and make research a habit. This is our guide to design research, featuring GV Library articles and other posts we think are important and influential. How to run your own user research The GV research sprint: a 4-day process for answering important startup questions Michael Margolis and John Zeratsky, Google Ventures We’ve helped more than 100 startups use research sprints to learn more, make better decisions, and move faster. This is a detailed guide that walks you through every step.
How to run live user testing Brenden Mulligan, Cluster Another detailed guide: How GV portfolio company Cluster uses research to make thoughtful, deliberate product improvements. Lost World's Fairs. eBizMBA - The eBusiness Knowledgebase. Examples of Social Media Integration | Postano. AIGA | the professional association for design.