Pinterest

Using Pinterest’s social cred to get in-store shoppers to make purchases. It’s pretty common now to see a local restaurant post Yelp reviews or Zagat ratings on their storefront windows, showing the number of stars they got or positive reviews gathered as a sort of social proof for consumers making a decision on where to dine.

Want Thai food tonight? Yelp reviewers rated us the Best Thai of San Francisco — therefore, we must be good. So what’s the equivalent if you go to buy something like shoes or a dress? What’s the social proof when it comes to commerce? Nordstrom is trying out a new way to highlight the popularity of certain products with Pinterest, tagging some of its most pinned items online in the store with the Pinterest logo. Shoes for sale in Nordstrom, highlighted by which are the most popular on Pinterest right now.

The company has posted photos of the in-store experiments on both its Facebook and Instagram accounts. Here’s a photo of shoes for sale in a particular store, tagged by Pinterest popularity: Pinterest - Enjeux et intérêts pour les marques. [Infographie] Pinterest : quel potentiel pour les marques? Réalisée par Wishpond, cette infographie détaille les principaux engagements et comportements qu’ont les utilisateurs de Pinterest.

Le tableau de liège 2.0, qui pourrait prochainement être valorisé 2,5 milliards de $, est consulté en moyenne 98 minutes par mois par ses utilisateurs, contre 150 minutes pour Tumblr et 430 minutes pour Facebook. La durée moyenne d’une visite sur Pinterest est de 16 minutes. Ses utilisateurs ont la particularité d’être à 80% des femmes, parents une fois sur deux et d’être en majorité âgés entre 25 et 34 ans. La nourriture est la principale catégorie de contenu du réseau social. Si Pinterest est consulté moins longtemps, il attire un trafic de plus en plus important, avec 48M de VU en décembre dernier pour une augmentation de 2700% depuis mai 2011.

L’infographie revient aussi sur quelques données intéressantes pour les marques : Pinterest a récemment indiqué vouloir monétiser son audience en forte croissance. Source : Wishpond. 10 Questions to Ask When Creating Your Company's Pinterest Page. Pinterest has quickly evolved into a social media eye-candy powerhouse.

People are now pinning images as often as they tweet, according to new data from the Pew Research Center. If your business isn't on Pinterest yet, you might want to think seriously about jumping on board. Pinterest can enable you to tell your company's story in visually engaging ways that enhance your brand image and attract potential new customers. To help you create a Pinterest presence, here are 10 key questions to ask: 1. If your company wants to publicize its commitment to sustainability, for instance, you might create boards that relate to gardening and recycling, as Whole Foods has done. 2. Related: 5 Ideas for Pinterest Boards That Can Help Build Your Brand 3. "Images tell the story of your clientele and their relationship to your brand," says John A. Instead of pinning promotional pictures of paint cans, Benjamin Moore highlights its products Pinterest in unexpected ways. 4. 5. 6.

How to Set Up Your Business on Pinterest — Performancing. Pinterest : Quel intérêt pour les marques ? Pinterest en chiffres-clefs : ce que les marques doivent en retenir.