Why Pop Up Shops are a Trend That Isn’t Going Away. IMI ShopperPulse - © IMI 2012. Book Review: Shopper Marketing. A lot of blood and sweat goes into maximizing a store’s consumer appeal.
Designing a store that both attracts shoppers and makes them buy is practically an art form. It’s a crucial art, at that. Shoppers actually choose most brands not as a result of advertising or brand awareness efforts, but at the point of purchase–the store display, studies show. Marketing strategy consulting services from Copernicus. A transformational marketing strategy can do amazing things for your brand.
When it enables new product or service success; highly effective and efficient communications; and improved integration across functional areas, agencies, and distribution channels, you will see increasing sales, profitability, and brand loyalty. At Copernicus, we bring together frontline experience, insights, and advanced analytics to help you develop, plan, and implement a marketing strategy that will change your brand’s trajectory. Tap our marketing strategy, research, and analytical expertise to: Do an initial marketing audit to evaluate current practices, brand performance, and existing insights into your customers.
What's In Store: The Rise of Shopper Marketing. Brand Managers Need Everywhere Shopper Marketing. Brand Manager also has these factors to consider: 41 percent of online shoppers say they always or often consult consumer reviews before making a purchase decision and 70 percent cite them as extremely or very important factors in their decision-making process.More than 25 percent of the search results on Google for the world’s 20 largest brands are consumer generated content (Nielsen Buzz Metrics).The number of retail channels has more than doubled in just 50 years and online retail sales are growing 5x faster than offline.The web is projected to influence 50 percent of offline sales by 2012, up from 38 percent in 2007.
Power Direct's Front-Door Marketing Blog. Shopper marketing was once thought of as a purely in-store experience, with specific outreach to consumers as they browsed aisles in an effort to close the deal.
But marketers today are recognizing that shoppers arriving in the store are not completely blank slates waiting for the right marketing message to move their purchasing decisions. Www.popai.com/store/downloads/POPAIResearch-Consumer-Buying-Habits-Study-1995.pdf. Shopper Marketing - Advisium Group. Marketing effectively at the point of sales (POS) has become a strategic priority for many business organizations mainly because traditional marketing and communication means have dramatically decreased their efficiency.
Reports & Studies. Research findings and studies from marketing professionals across WPP.
The Yin - Yang of Technology Payoffs in Consumer Life JWT India | May 2008 Efficiency and indulgence, refuge and escape, conformism and showmanship, child-like delight and intellectual growth, the payoffs from technology in personal life are dichotomous says the latest Brand ChakrasTM study, by JWT India. Mastering the Mobile Marketing Maze Millward Brown | March 2008 Everyone's talking about mobile marketing as the next big thing. But despite the panoply of available options, the desired ROI is unlikely to be achieved without careful consideration and management. Success depends not just on knowing the range of mobile options, but on your ability to match these options to your brand's objectives.
Shopper Marketing Magazine. Windows 8: The Boldest, Biggest Redesign In Microsoft's History. A pair of leggy, lipsticked models stop short outside a casting call at Milk Studios, a cavernous space in Hollywood known for art shows and photo shoots.
They edge forward in 4-inch heels, intrigued by the sidewalk scene: a snaking line of balding reporters and backpacked bloggers sweating in the June afternoon heat. Not exactly the red carpet at Fashion Week. "It’s for Microsoft," an attendee mumbles when asked about the commotion. Thick-framed Ray-Bans do nothing to hide the models’ puzzled looks. A good 40 minutes after the crowd began to form, the doors open and more than a hundred reporters shuffle into the space and take their seats. The buzz, the secrecy, the horde of reporters--one might expect this from Apple, not the corporate giant responsible for Clippy and blue screens of death. The Rise Of Visual Social Media. Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.
When it comes to their products, businesses are learning to show, not tell, and visual content sites are fueling our desire for beautiful photography and sensational design. Two years ago, marketers were spreading the maxim that "content is king," but now, it seems, "a picture really is worth a thousand words. " "Blogs were one of the earliest forms of social networking where people were writing 1,000 words," says Dr. William J. Ward, Social Media professor at Syracuse University. This trend toward the visual is also influenced by the shifting habits of technology users.
10 Ways Shopper Marketing Can Help to Improve Sales in a Tough Economy by Jonathan Dodd. Although Shopper Marketing has only really permeated the marketing mainstream over the last few years, its proponents argue that it is an important move away from the short term and adversarial past of trade marketing and sales promotion tactics to a more strategic marketing discipline that has a key role to play in an integrated marketing approach.
And now we find ourselves in a recession where those very same tactical initiatives are the ones that conventional wisdom suggests we should favor. So if Shopper Marketing really is a key strategy for driving sales and a different approach to the past, what principles can we draw upon to deliver greater returns? Here are ten ways that I believe Shopper Marketing can help to improve sales in these challenging times. 1. Sell to the shopper, not the consumer. Consumers use, shoppers buy. Do you understand the barriers to purchase for your brand and category and how they may have changed as a result of economic pressures? 2. 3. 4. 5. 6. 7.