DISFLUENCY. The basic idea here is that when you have a thought, any thought, it falls along a continuum from fluent to disfluent.
A fluent thought is one that feels subjectively easy to have. When you speak English and you come across a common English name, like John, or Tom, or Ted, it's very, very easy to process that name. There's no difficulty in reading the name and in making sense of the name. At the other end of the spectrum you might come across a foreign name or a novel name that you've never seen before or perhaps a name that you've seen before, but spelled very differently.
The World Economic Forum. Thinkers50.