New twist on green beer. Organic beer is old news.
The latest attempts by breweries to go green have nothing to do with organic hops or locally grown barley. In fact, most of their environmental efforts have nothing to do with what goes into their beer at all. Beer and Climate Change « Beer Activist. (This originally appeared as my column in the Summer 2008 issue of American Brewer.)
Cash-conscious customers are well aware of rising beer prices. But carbon-conscious consumers realize this is linked to the world’s expanding appetite for energy. Given the industrial economy’s heavy reliance on fossil fuel energy, it follows that brewing costs are escalating as oil hits record highs of over $110 per barrel. Advanced environmental brewers such as New Belgium Brewing (NBB) are connecting the dots by reducing energy consumption and limiting release of climate-changing greenhouse gases (GHGs). But the climate challenge is a tricky one with impacts lurking in unexpected places. The Beer Blog.