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How Converse Became the Biggest Little Sneaker Brand on Facebook
Converse doesn't have a huge advertising budget, but, judging by its social media fan base, it doesn't seem to need one. Converse now has more than 15 million fans on Facebook , which is almost four times the number for its parent company, Nike and about eight times as many as Adidas . How did Converse do it?
Janrain Partners With Badgeville to Drive User Loyalty with Social Rewards and Game Mechanics
Portland, OR (PRWEB) April 28, 2011 Janrain, Inc., ( http://www.janrain.com ) provider of the leading user management platform for the social web, today announced that it has partnered with Badgeville, the Social Loyalty Platform, to offer the Janrain Loyalty, Rewards and Game Mechanics solution. The offering turns users into loyal brand advocates, and builds community engagement by driving online user behaviors most valuable to the brand.Is this the start of the second dotcom bubble? | Business | The Observer
Two years ago, anthropologist Sekai Farai was awarded a grant by Columbia University to study the technology startup community.
L'achat par appareil mobile, la révolution imminente | Alain Mckenna, collaboration spéciale | Technologie
Les statistiques à ce sujet donnent des airs d'euphémisme à cette introduction.
Maria Ogneva is the Head of Community at Yammer , where she is in charge of social media and community programs, and internal education and engagement.
HOW TO: Deal With Negative Online Sentiment About Your Brand
I recently watched, like many of our readers, the interview ( 1 , 2 ) with Mike Daisey regarding the conditions under which Apple products are made in China.
Our Great Sin
The Internet Makes it More Likely You Will Be Social, Not Less: Tech News and Analysis «
Four out of five Internet users participate in some kind of group in the “real” world, compared with just 56 percent of those who don’t use the Internet regularly, according to a new study from the Pew Research Center’s Internet and American Life Project . Those figures rise to 82 percent for users of social networks, and to 85 percent for users of Twitter — in other words, being social online makes it more likely you will be social offline as well.
Osama Bedier est vice-président de l'entreprise de services bancaires en ligne PayPal, où il s'occupe des plates-formes et de l'innovation.
Le téléphone mobile est le futur du Web
Startups are raising huge rounds of financing. Valuations are rumored to be in the billions. Everybody and his dog has an eye on (or a hand in) the social media scene of web apps. So are we headed for another cyclical bust, or aren't we? While some of the numbers being floated around — Groupon will IPO at a $15 billion valuation!