How Amazon Controls Ecommerce (Slides) When you think about ecommerce, you think about Amazon. But how did a company that started with online books come to dominate an estimated one third of ecommerce in the U.S.? In the 72 slides above, global consulting boutique faberNovel breaks down Amazon’s business and strategy. The keys to Amazon’s success are 1) the Internet imposes no limits on how much Amazon can sell; 2) its control of customer accounts and loyalty, and 3) and a growing ecosystem that is helping it cement its place in the world of digital goods as well. It’s instructive to see how Amazon has expanded over the years and moved away from its reliance on books, music, and movies. You also forget that along the way, Amazon piled up $3 billion in losses between 1995 and 2003. The slides are a real deep dive into Amazon’s business model and future prospects. How Converse Became the Biggest Little Sneaker Brand on Facebook. Converse doesn't have a huge advertising budget, but, judging by its social media fan base, it doesn't seem to need one.
Converse now has more than 15 million fans on Facebook, which is almost four times the number for its parent company, Nike and about eight times as many as Adidas. How did Converse do it? Geoff Cottrill, Converse's chief marketing officer, has said that one day he discovered that Converse had 8 million fans and was asked what the brand should do. "Nothing," he replied. You've said on a few occasions that when you found out Converse had 8 million Facebook fans your reaction was "do nothing. " By doing nothing, I meant doing nothing special. We think that the fans of any brand want to know about product and like offers too, but they also want to have an emotional connection -– we’re trying to be a good host for that connection. Aside from doing nothing, what's your advice for engaging fans on Facebook How has Converse's forays into music publishing helped the brand?
Janrain Partners With Badgeville to Drive User Loyalty with Social Rewards and Game Mechanics. Portland, OR (PRWEB) April 28, 2011 Janrain, Inc., ( provider of the leading user management platform for the social web, today announced that it has partnered with Badgeville, the Social Loyalty Platform, to offer the Janrain Loyalty, Rewards and Game Mechanics solution. The offering turns users into loyal brand advocates, and builds community engagement by driving online user behaviors most valuable to the brand. With the Janrain offering, powered by Badgeville, brands now have access to a one-stop implementation of the best-in-class social login and social rewards platforms. “After carefully weighing our options for building a social rewards solution in-house versus integrating with a best in class technology provider, we selected Badgeville, a recognized leader in the space, for their comprehensive, lightweight and flexible platform,” said Larry Drebes, CEO, Janrain.
The Loyalty, Rewards and Game Mechanics solution is available today through Janrain. Les fossoyeurs de l’e-commerce sont de retour par Catherine Barba. Catherine Barba, la fondatrice et Présidente de Malinea Conseil, créatrice de Cashtore, et figure historique du web français vient de signer un article « coup de poing » contre les nouvelles dispositions du parlement européen à l’encontre du e-commerce. Elle s’appuie sur les données de la Fevad. « Jeudi 24 mars, sombre jour pour le e-commerce. Le Parlement européen vient d’approuver un certain nombre de dispositions qui, si elles sont adoptées, auront très vite un impact économique désastreux pour tout le secteur. Les marges du e-commerce déjà minces vont se rétrécir au format cure-dents. Jugez-en plutôt : Demain, le client disposera d’un mois (au lieu de 7 jours) pour retourner les produits commandés : alors que, dans la majorité des pays en Europe, le délai légal de rétractation est de 7 jours, l’Europe a décidé d’étendre à 2 fois 14 jours la durée légale du droit de rétractation.
Mais comment a-t-on pu tomber si bas ? Fukushima. » Is this the start of the second dotcom bubble? | Business | The Observer. Two years ago, anthropologist Sekai Farai was awarded a grant by Columbia University to study the technology startup community. Her timing couldn't have been better: a new goldrush is under way as twentysomethings from New York, London and San Francisco dream of making their fortunes from a new generation of internet companies. Sitting in the lobby of Manhattan's Ace Hotel, one of new-school tech's favourite hangouts, Farai predicts the boom has just begun.
"People who not long ago started startups because they couldn't get a job are turning down jobs now," she says. "There's so much money about. The idea that your idea could be the next big idea is very real. There's a real air of excitement. " Right now, though, who wouldn't be excited? The leaps in valuation are dizzying. So far, money is chasing a small group of companies – Facebook, Groupon et al – that could prove to be good investments, says Patrick, who also writes the Broadstuff blog. . ■ 1. . ■ 2. . ■ 3. . ■ 4. . ■ 5. . ■ 6. . ■ 7. . ■ 8. L'achat par appareil mobile, la révolution imminente | Alain Mckenna, collaboration spéciale.
Les statistiques à ce sujet donnent des airs d'euphémisme à cette introduction. La révolution de l'achat mobile est déjà entamée et est beaucoup plus importante qu'annoncée: il y a cinq ans, Juniper Research prévoyait que les transactions faites à partir d'un appareil mobile auraient une valeur mondiale de 10 milliards de dollars en 2010. Des acteurs importants du paiement sur l'internet comme PayPal, filiale d'eBay, misaient gros sur la croissance de ce marché. L'étude a eu raison, quoique bien modestement: les achats mobiles ont explosé en cinq ans, mais ils ont plutôt atteint 100 milliards de dollars en 2010, toujours selon Juniper Research. L'agence prédit même que cette somme doublera dès cette année, pour atteindre 200 milliards de dollars.
PayPal estime pour sa part que ses propres revenus dans ce créneau tripleront, à presque 2 milliards de dollars, en 2011. Il n'y a pas que les deux géants de la Silicon Valley qui ont un oeil sur ce marché. Loyauté et profitabilité accrues. Le top 15 des sites e-commerce en France au 4ème trimestre 2010. HOW TO: Deal With Negative Online Sentiment About Your Brand. Maria Ogneva is the Head of Community at Yammer, where she is in charge of social media and community programs, and internal education and engagement. You can follow her on Twitter, her blog, and via Yammer's Twitter account and company blog. Brands try to inspire excitement among their communities so that their fans and supporters will do the selling for them.
That’s called advocacy, and it's much more powerful than self-promotion. There are of course many ways to cultivate that fan base and get your advocates motivated On the flip side, however, are “badvocates” –- the folks who spread negative comments about you with their networks. For example, Kevin Smith’s experience with Southwest Airlines. It's important for any business learn how to handle this badvocacy.
Causes of Badvocacy In most cases, badvocacy is a result of negative experiences with your brand. Inconsistency across channels and touchpoints. Chronic Complainers Finding Badvocates Figure out the issue. Excellent experience. Our Great Sin. I recently watched, like many of our readers, the interview (1, 2) with Mike Daisey regarding the conditions under which Apple products are made in China. And at the risk of fomenting conflict with Mr. Daisey, I would like to editorialize on the topic in slightly broader and harsher terms. Actually, it’s not that I disagree with the man, exactly.
It’s that he doesn’t go far enough, and in doing so conveniently avoids requiring himself or anyone else from doing anything but being concerned. If you’re going to take on ideas like globalism, corporate responsibility, and cross-cultural morality, you don’t get off that easy. The “great sin” isn’t Apple’s, or any one of the other major international corporations that use Foxconn or similar megafactories. Now, I’m not going to get all Das Kapital on you. To pretend otherwise is plain hypocrisy. There are three primary responses when confronted with incontrovertible proof of your own immorality: Door number two is where you’ll find most people.
The Internet Makes it More Likely You Will Be Social, Not Less: Tech News and Analysis « Four out of five Internet users participate in some kind of group in the “real” world, compared with just 56 percent of those who don’t use the Internet regularly, according to a new study from the Pew Research Center’s Internet and American Life Project. Those figures rise to 82 percent for users of social networks, and to 85 percent for users of Twitter — in other words, being social online makes it more likely you will be social offline as well.
Ever since the Internet first started to go mainstream, there has been an image of the archetypal Internet user: someone hunched over a computer in the dark, spending hours online instead of interacting with people in the real world. Although such creatures undoubtedly exist, this has always been an unfair portrayal of most people who spend time online, and the Pew data confirms that. Lee Rainie of the Pew Center said in a statement: Related GigaOM Pro content (sub req’d): Post and thumbnail photo courtesy of Flickr user Christian Scholz. Le téléphone mobile est le futur du Web Osama Bedier est vice-président de l'entreprise de services bancaires en ligne PayPal, où il s'occupe des plates-formes et de l'innovation.
A l'occasion de la conférence Le Web, qui se déroule à Paris mercredi 8 et jeudi 9 décembre, il fait le point sur les dernières évolutions du Web et du commerce en ligne et sur mobile. PayPal a beaucoup investi récemment dans le développement de ses services sur téléphone mobile. Comment voyez-vous l'avenir de ce support ?
Nous sommes aujourd'hui à un point de basculement dans l'histoire d'Internet. Le Web a été la première "killer app" [service qui connaît un succès immédiat et massif] d'Internet. Le mobile est le futur du Web : on estime que d'ici à 2020, il y aura 10 milliards d'objets connectés dans le monde, dont 7 à 8 millions de mobiles. Chez PayPal, nous estimons que les moyens de paiement classiques ne sont pas adaptés au mobile. Notre cœur de métier se porte bien et continue de bien se porter. Vous évoquez le développement rapide d'Android. Are We Headed for Another Dot-Com Crash? [POLL]
Startups are raising huge rounds of financing. Valuations are rumored to be in the billions. Everybody and his dog has an eye on (or a hand in) the social media scene of web apps. So are we headed for another cyclical bust, or aren't we? While some of the numbers being floated around — Groupon will IPO at a $15 billion valuation! Facebook's worth $50 billion! Zynga raised $366 million! For example, Facebook made $2 billion in 2010 through a mix of advertising and virtual currencies. Of course, naturally, a lot of these reported revenues are likely inflated. Rare is the startup that continues to operate and raise money without a business model. And no longer are developers and eager entrepreneurs indiscriminately bagging every offer of funding that comes their way. As a group and as a culture, we've learned from our dot-com mistakes, both on the investor side and on the entrepreneur side.
Image courtesy of iStockphoto, ahlobystov. E-commerce : les 10 nouveaux modèles. Selon l’étude de la Fevad (Fédération du e-commerce et de la vente à distance), les ventes sur internet ont progressé de 22% entre 2009 et 2010. Une hausse qui se ralentit un peu mais se maintient (+33% en 2009 et +34% en 2008). Le nombre de sites marchands a également augmenté de + 27% sur la période.
Fin 2010, on comptait 73 200 sites marchands actifs en France, soit 15 000 de plus qu’en 2009. Le e-commerce a dépassé 31 milliards d’euros de chiffre d’affaires pour l’année 2010. 72% des Français achètent désormais en ligne (+17 % en un an). Cause ou conséquence de cette confiance accrue, de nouveaux modèles de commerce se développent sur la toile, laissant présager une amplification du e-commerce en général. 1- Le couponing et ventes flash groupon Les modèles e-commerce basés sur les coupons de réductions et remboursement sur le montant d’achat se multiplient, portés par le fameux Groupon. 2- Le cashback 3- L’achat groupé Des sites comme bon-prive.com se lancent à leur tour sur ce créneau. Shopping social, petits achats entre amis: les nouveaux modèles. Lorsque l’on combine réseaux sociaux et e-commerce, cela donne une nouvelle tendance le “Shopping social” ou comment faire ses courses avec sa communauté. Les déclinaisons de ce principe se multiplient… 1- La recommandation automatique Amazon et Facebook se sont interconnectées en juillet 2010 pour proposer un outil de recommandations sur les sites US et Canada.
L’idée est de fournir aux utilisateurs des idées cadeaux pour leurs amis Facebook depuis la page de recommandations d’Amazon. Les suggestions sont tirées des infos du profil Facebook de leurs amis – telles que les préférences musique ou de film… Pour Amazon, c’est naturellement un outil marketing très puissant à l’échelle de la base prodigieuse de Facebook pour exploiter par la suite les goûts des consommateurs et faire du ciblage précis. swipely La tribu peut donc prendre connaissance des achats et et du retour utilisateur de chacun de ses membres. 2- La discussion en temps réel shoppingwithyourfriends zlio 4- Les questions-réponses.