What Is SEM? PPC & Paid Search Marketing Explained. Pay-Per-Click Marketing - Learn PPC Marketing Best Practices. What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising (specifically Google AdWords PPC, which we’ll talk about below). Here’s how it works: Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. Ultimately, pay-per-click marketing is good for everyone: It’s good for searchers – Research indicates that searchers click on paid search ads more often than any other form of digital advertising.
The unique advantage of PPC marketing is that Google (and other ad networks) don’t just reward the highest bidders for that ad space, they reward the highest-quality ads (meaning the ads that are most popular with users). Google AdWords for Pay-Per-Click Marketing. Overcome Marketing Automation Challenges for 2015 with One Simple Word: Relevance. What’s not to love in marketing automation? For a fact, some businesses feel odd with the idea. They do not seem to be satisfied when they let computer software systems do their lead management for them, as though B2B lead generation is gradually losing its human face.
Personalization gave itself away to synthetic emails and content – or so we are made to believe. It is clear that marketing automation has succeeded where hands-on lead management didn’t. But this has not necessarily rung the death knell of personalization. In fact, creating tailored-messages is still top priority among many B2B companies, considering that it improves transaction and revenue rates by at least six times. But let us be frank: personalization will continue to be a challenge in 2015. The idea now is to combine the human function of personalization with the analytical function of marketing software. Equip your staff with expertise. Like a ship, marketing automation software should be manned only by expert hands.
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