Start-Up Handles Social Media Background Checks. Hiroko Masuike/The New York Times “All we assemble is what is publicly available on the Internet today," said Max Drucker, chief executive of Social Intelligence, which reviews the online activity of companies' job applicants.
A year-old start-up, Social Intelligence, scrapes the Internet for everything prospective employees may have said or done online in the past seven years. Then it assembles a dossier with examples of professional honors and charitable work, along with negative information that meets specific criteria: online evidence of racist remarks; references to drugs; sexually explicit photos, text messages or videos; flagrant displays of weapons or bombs and clearly identifiable violent activity. “We are not detectives,” said Max Drucker, chief executive of the company, which is based in Santa Barbara, Calif.
5 Tools That Help Measure Your Social Media Influence. Do you know if you’re having an impact on Twitter, Facebook and other social media networks?
Do you want some tips on how to measure your social media influence? As Twitter continues to grow, tools to enhance your Twitter experience and measure your influence are popping up all over the web. In this article, I’ll highlight five free tools that offer easy ways to keep track of your influence on Twitter and beyond. #1: Klout Perhaps one of the more well-known resources for measuring your Twitter influence is Klout, which is available as an extension for Chrome and Firefox, as well as the stand-alone site.
Google Launches Tool for Online Reputation Management. Google has introduced a tool that helps you manage search results for your name.
The tool, "Me on the Web," is now included on the Google dashboard in between account information and analytics. It is not intended to be another privacy setting. "Your online identity is determined not only by what you post, but also by what others post about you — whether a mention in a blog post, a photo tag or a reply to a public status update," Google explains. SEE ALSO: 5 Ways to Clean Up Your Social Media Identity.