Mobile

Mobile Apps Put the Web in Their Rear-view Mirror. Mobile Apps Put the Web in Their Rear-view Mirror Posted by Charles Newark-French on Mon, Jun 20, 2011 Although the Internet entered the mainstream a mere 15 years ago, life without it today is nearly incomprehensible.

And our use of the web has rapidly changed as well. In simple terms, it has evolved from online directories (Yahoo!) To search engines (Google) and now to social media (Facebook). Today, however, a new platform shift is taking place. In this report, Flurry compares how daily interactive consumption has changed over the last 12 months between the web (both desktop and mobile web) and mobile native apps. Our analysis shows that, for the first time ever, daily time spent in mobile apps surpasses desktop and mobile web consumption.

The preceding chart compares the average number of minutes consumers spend per day in mobile native apps vs. the web. Flurry found that the average user now spends 9% more time using mobile apps than the Internet. Wealth Managers Must Go Mobile To Survive. American Airlines Giving First Class Passengers the New Samsung Galaxy Tabs. Attention American Airlines passengers: Some of those in first class are getting Samsung Galaxy Tab 10.1s to play with during the flight.

Earlier this month, the airline began offering the tablet as an entertainment option, according to numerous online reports. Around 6,000 of the tablets are being disbursed on flights between New York and Los Angeles, New York and San Francisco, and Miami and Los Angeles. Boston-Los Angeles flights served by 757 aircraft will also get the device, as will international flights to and from Europe and South America served by 767-300 aircraft. The tablets replace American’s current entertainment system and can access Wi-Fi.

Other airlines are experimenting with tablet devices as well. Consumers Now Spending More Time on Mobile Apps Than the Web [STUDY] Consumers are spending more time on mobile apps than on the web for the first time, a new report claims.

Flurry compared its mobile data to stats from comScore and Alexa, and found that in June, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of web surfing. (See chart below.) The shift comes as combined tablet and smartphone shipments eclipsed those of desktops and notebooks for the first time, according to a recent report by Mary Meeker, partner at Kleiner Perkins Caufield & Byers. Flurry found consumers spend 9% more time, on average, using mobile apps. The report found that the growth in mobile app usage came mostly from more sessions per user, rather than longer sessions overall. Those sessions, by and large, are consumed by the use of games and social media apps, which took 47% and 32% of the total amount of time used for such apps.

5 Big Trends in Mobile Commerce [STUDY] Investment and innovation in the mobile commerce space may be superseding awareness and demand, according to a study provided to Mashable by Group SJR and Liz Claiborne Inc. The survey was conducted among 801 18- to 64-year-olds who consider themselves mobile shoppers. (Mobile shoppers being loosely defined as anyone who uses a phone, including a maps application, to aid with shopping.) Of those surveyed, 660 were smartphone owners; the remaining 141 were feature phone owners; 230 participants also owned a tablet. Among the findings: Mobile purchases are on the rise: 47% of smartphone owners and 56% of tablet owners plan to purchase more products on their respective devices in the future.

How often do you make purchases using a mobile device? Image courtesy of Flickr, xmatt.