yvonne lim
Birmingham City University - Sign In. Gen Z Defined – myforesight. Businessinsider. What is Interactive Marketing and How Can You Benefit. What is Interactive Marketing? In a world in which consumers have come to expect increasing engagement from the companies they do business with, interactive marketing is one of several methods (social media is another) in which business owners can better meet their market's needs. Interactive marketing involves a marketing tactic that is in response to something a consumer does. Sometimes called trigger-based or event-based marketing, it relies completely on an action started by the consumer.
For example, "Do you want fries with that? " is a form of interactive marketing. It's usually asked if you order a hamburger, but not if you order a shake. The act of ordering a hamburger triggers the push towards adding another product. Example of Interactive Marketing: One of the biggest innovators in interactive marketing is Amazon.com. Amazon remembers your preferences and will send you emails or highlight online new similar and related items based on your browsing and buying history. This Simple Yet Brilliant Game On Amsterdam Trams Will Make You Put Down Your Phone.
FMP. Ariff 2014 IOP Conf. Ser.%3A Mater. Sci. Eng. 58 012007. Ecommerce. Kuala Lumpur - Aug. 26, 2014 - The growth of connected device ownership across Southeast Asia is laying the foundation for a booming online retail sector, with the number of consumers making online purchases increasing significantly in the past two years, according to an e-commerce report released today by global information and insights company, Nielsen. The survey findings revealed that travel services are the most commonly purchased items online in Southeast Asia, along with tickets for events such as movies, live performances, exhibitions and sports games. More than 6 in 10 Malaysian consumers plan to go online to purchase flight tickets (67% and third highest globally) and make hotel and tour reservation (62% and second highest globally) within the next six months while 58 percent of Malaysian consumers would go online to purchase event tickets such as movie, performance and exhibition (third highest globally).
All Southeast Asia markets scored above global average of 44 percent. Nettelo's 3D body-mapping technology lets users view their past, present, and future bodies. It might sound useful, fascinating, horrific, or a composite of the three: there’s an app that allows you to map your body in 3D on your smartphone. It’s called Nettelo, and it hopes to play an instrumental role in the fashion, fitness, and tech industries. The process is relatively simple: a user takes two pictures of herself using the app on her iPhone: the first standing in a frontal pose with arms outstretched at a 45-degree angle, the second from the side (adhering to a somewhat extensive list of specifications). Based on the bodily proportions in these photos, Nettelo generates and stores in the cloud a 3D image of her body (think of a more accurately built, minimally clothed Sims character) which she can view, zoom in on, and rotate from any angle.
In addition to the multi-angled view, Nettelo provides bodily measurements (waist, bust, inseam) and sizing advice designed to give a user more sartorial accuracy. Have a tip for us or know of a company that deserves coverage? Subscribe to read. Weakening ringgit, politics affecting retail sector; prices may rise. PETALING JAYA: The weakening ringgit and unabating political issues in the country are affecting consumer sentiment and negatively impacting the local retail sector.
The weak ringgit is affecting the cost of goods due to higher import cost, according to Retail Group Malaysia (RGM) managing director Tan Hai Hsin. “This will lead to higher retail prices. “Higher import costs are affecting all retail sectors, from grocery stores, restaurants, fashion stores, furniture stores, electrical and electronics stores. “Higher retail prices will be more apparent by the third quarter of this year.
He added that the current political developments in the country were affecting retail sales indirectly. “The current political situation is affecting the consumer sentiment level or buying mood of Malaysian consumers. “We hope these current trends (currency and politics) are temporary and that they will fully recover by the last quarter of this year.” “Businesses of many retailers dropped from 20% to 50%. Results – Metail. Malaysia Ranked Third In Mobile Shopping Growth In Asia Pacific, Are We Addicted To Shopping Apps? Details Published on Thursday, 22 October 2015 00:41 Written by Arief Irsyad Just when we thought online shopping was addictive, along came mobile shopping apps, that are easily downloadable on smartphones, making shopping even more addictive.
From apparels and accessories, electronics and home appliances, to health and beauty products, these days, our smartphones does seem like the most convenient go-to ‘digital shopping mall’. A 2014 Nielsen Global Survey of E-Commerce involving more than 30,000 web respondents in 60 nations, found that the use of mobile phones for online shopping is growing in popularity in the Southeast Asian region. The study also shows, at 47 percent, Malaysia is ranked sixth in the top 10 markets globally for use of a mobile phone to shop online, after Philippines (62%), Indonesia (61%), Vietnam (58%) and Thailand (58%), followed by Singapore (48%).
What The CEO Of A Popular Mobile Shopping App Has To Say About The Trend Photo: Lazada Malaysia --Malaysian Digest. Weaker ringgit and political situation to affect retail. GIVEN the over-supply situation and other factors, including inflation and the goods and services tax (GST), the retail market is expected to be challenging in the last quarter of the year. According to Savills Malaysia’s latest Asian Cities report, total retail stock in Greater KL stood at 53.9 million sq ft as of end-2014, spread across 155 malls that represented a year-on-year growth of 10%. This was the highest level of growth since 2011. Despite this, it says that the best shopping malls will continue to perform well, and new malls will have to be distinctly conceptualised in order to compete in Greater KL’s retail market. “We believe that big outlet malls should do well, as people will go to these malls for the discounts,” says Savills managing director Allan Soo.
He says that some food and beverage outlets, however, may be affected as a result of the implementation of the GST. “We believe that the third quarter will be bad, compared with the second quarter. Mission — Poikos. Poikos was founded on a belief: A bold new wave of personalization is coming. It will change forever how we order goods, conduct e-commerce, and even manage our healthcare. In the 21st century, we have become accustomed to digitizing our music, our books and letters - even our social connections. Why not the body? We understood the possibilities of a personalized world, if this were achievable in a simple way.
However, it needed to be very simple, cheap, and accessible to everyone. To enable a universal 'de-materialization' of the body-scanning process, Poikos has developed unique proprietary technology that enables full 3D body measurement without special hardware. Poikos empowers anyone to obtain a 3D scan with 100+ accurate measurements, using only the onboard camera in their smartphone, tablet or PC. What We Have Created. How to esimate Snapchat app development cost. Online communication is a vital part of our everyday lives. Thanks to chat apps like Snapchat, WhatsApp, or LINE it's got much easier to chat without unnecessary clicks through a social network page. A lot of popular chat apps exist, and many more of their clones are appearing. However, if you want to create your own chat app don't be afraid to give it a try, because users are always open to new offers.
To create your own app similar to the booming Snapchat, you need to learn this application inside and out. In this article, we'll help you understand how to create app like Snapchat as well as calculate its development cost. How Much Does It Cost to Create an App Like Snapchat? What's Snapchat To make it clear, Snapchat is a mobile messaging app that lets users share their pictures, videos, and stories. Teenagers say that they prefer visual communication to texting. A bit of Snapchat history Snapchat's evolution from a regular messenger into a private messaging space is really exciting. Story. How much does an AR app cost? | Augmented Reality Bites. For more information on how retailers are using mixed commerce solutions, check out our Mixed Commerce Glossary, which defines the terminology being used by businesses to describe the changes currently sweeping retail.
For a rundown of the biggest developments in Virtual Reality and Augmented Reality from the past 12 months, check out our 2016 roundup, Augmented Reality and Virtual Reality – The Year In Review. And for a look ahead, check out the 5 top Virtual Reality and Augmented Reality technology trends for 2017. Can I get a price check on a new Augmented Reality App? It is an excellent question and one of the most frequent inquiries that we get: “How much does an Augmented Reality app cost?” The best way to answer this question is with a question: “How much does a house cost?” If one is living with parents or in a roommate situation, it can be seemingly free or very low cost to live in a house. 1) Free and low-cost AR apps 2) Custom AR apps and experiences Got an idea for an AR app? Birmingham City University - Sign In. Augmented Reality Examples: How Fashion & Retail Are Using It.
Pokémon Go is officially a phenomenon which has everyone – both young and old – using their smartphones to engage in good old-fashioned scavenger hunts for colorful creatures who seemingly inhabit the world around us. But this isn’t your grandparents folksy rummage through parks and backyards. Instead, Pokémon Go is but the latest advancement in the augmented reality space, which relies on smartphone amenities like location tracking and cameras to give players a digital escape without being confined to one’s home – like in the case of interacting with next-generation consoles like the Xbox One and PlayStation 4. While AR is getting all sorts of press for its applications as it relates to gaming, the fashion and retail industries were some of the first using the cutting-edge technology. Look no further than these five cases. Moosejaw X-Ray App Converse The Sampler Topshop Virtual Reality Dressing Room IKEA AR Catalog Uniqlo’s Magic Mirror Featured/Main Image: Wikistedia.
Malaysia Ranked Third In Mobile Shopping Growth In Asia Pacific, Are We Addicted To Shopping Apps? Details Published on Thursday, 22 October 2015 00:41 Written by Arief Irsyad Just when we thought online shopping was addictive, along came mobile shopping apps, that are easily downloadable on smartphones, making shopping even more addictive. From apparels and accessories, electronics and home appliances, to health and beauty products, these days, our smartphones does seem like the most convenient go-to ‘digital shopping mall’. A 2014 Nielsen Global Survey of E-Commerce involving more than 30,000 web respondents in 60 nations, found that the use of mobile phones for online shopping is growing in popularity in the Southeast Asian region. The study also shows, at 47 percent, Malaysia is ranked sixth in the top 10 markets globally for use of a mobile phone to shop online, after Philippines (62%), Indonesia (61%), Vietnam (58%) and Thailand (58%), followed by Singapore (48%).
What The CEO Of A Popular Mobile Shopping App Has To Say About The Trend Photo: Lazada Malaysia --Malaysian Digest. OMD and partners unveil study on Gen Z. OMD Malaysia, in partnership with Media Prima Group and Epinion, unveils a landmark study into the Generation Z’s behaviour, attitudes and media habits. The survey, conducted among 325 online respondents aged 13 to 21, takes a look at Gen Z in Malaysia. Representing a sizeable population of 9.06 million in Malaysia, Gen Z is the first of generation gaps to be exposed to the World Wide Web since young. Aside from being distinctly tech-savvy, the line between the digital and physical worlds are starting to blur, according to OMD Malaysia managing director Margaret Lim. “It’s vital for us to remember that Gen Z doesn’t distinguish between a digital world and a physical world, they simply blend into one.
Whereas Gen X or Y may have looked to physical human interaction and human connection to validate their behaviour, Gen Z looks mainly to their online world. “It’s through this world that their behaviour and personalities are being defined,” she says. Among the highlights of this survey are: Generation Z: Born in the digital age. PARIS - Facebook? Of course. Books? Definitely not. Video games? This, in a nutshell, is the life of the “Generation Z” -- independent, stubborn, pragmatic and always in a rush. Numbering around two billion, these youngsters, born after 1995 and unaware of a world without Internet, live a life that seems a million miles removed from the hopes, dreams and morals of previous generations.
They are so hooked into the digital world that some academics have nicknamed them “the mutants”. Here are a few of the habits of Generation Z Daily life They want everything, everywhere and immediately. Aged 13 to 20, they get all the latest trends from social media and find the morals of their elders out-of-date. When they speak, their vocabulary is peppered with acronyms, incomprehensible to those not in the know. And their new idols are Internet stars, like PewDiePie, who has the world’s most subscribed YouTube channel. Their friends People from Generation Z find it easier to talk online than in person. Mobile Device: Are Malaysian Consumers Embracing the Virtual Wallet? The struggle is real. In an increasingly connected world where news, retail shopping, banking and entertainment are all available 24/7 on a variety of mobile devices, fear of missing out (FOMO) is a legitimate phenomenon.
According to the new Nielsen Mobile Shopping, Banking and Payment Report, 55% of Malaysian consumers say they feel anxious when their mobile devices are not close at hand. At least three in five say they can’t imagine life without mobile devices (58%) and about three quarters say their mobile device makes their life better (76%). Nearly two thirds of Malaysian respondents also agree that face-to-face interactions are being replaced with electronic ones (65%), but that might not be a problem as more than half (52%) say they prefer texting to talking anyway. While mobile devices has transformed the way we communicate and stay connected with each other, it is also revolutionizing the world of retail and banking. Malaysia is Poised for E-commerce Growth through Better Mobility | Retail News Asia. Today, there are a total of 252.4 million Internet users around Southeast Asia, with Malaysia emerging as the third country that recorded the highest percentage of Internet users (67%) after Singapore and Brunei.
The promising Internet penetration result indicates Malaysia’s enormous potential for e-commerce market growth. Leveraging on the rise of Internet usage, indeed 2015 have been a fruitful year for all online businesses and e-commerce as Malaysia recorded one of the highest online transactions per capita in Southeast Asia. Nevertheless, this only represents the tip of an iceberg – Malaysia’s e-commerce market owns approximately 2% of the total retail market and countless opportunities still remain untouched if we look at what has been accomplished by other advanced e-commerce markets such as Korea, which accounts for approximately 15% of the total retail market.
Over the past five years (2010-2014), Malaysia’s e-commerce market size has seen 31% increase in CAGR. Forbes Welcome. Birmingham City University - Sign In. File:Blank malaysia map.svg. High Rise Buildings Bird's Eye View · Free Stock Photo. Photo by Chiara Pinna.
Final dissertation. Visual merchandise.