How to Use Twitter for Marketing & PR. Editor's Note: Check out our latest ebook on How to Use Twitter for Business, complete with updates for 2011! Click here to download it. Twitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts. In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters.
Truly, a micro-blog. I have to admit I have not always been sold on Twitter. Ideas for How to Use Twitter for Marketing & PR Engage your CEO in social media. For example, here's a recent report that we posted on Twitter to promote Marketing Transformation Week: Notice how we've added a specific "hashtag" (#transform) to help us track when this content gets retweeted or shared. Using Twitter for Marketing & PR - A Step-by-Step Guide Sign-up and post a profile. 50 Ideas on Using Twitter for Business. We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape.
You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. And by “business,” I mean anything from a solo act to a huge enterprise customer. Your mileage may vary, and that’s okay. Further, you might have some really great ideas to add. That’s why we have lively conversations here at [chrisbrogan.com] in the comments section. Oh, and please feel free to reblog this wherever. 50 Ideas on Using Twitter for Business First Steps Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space.
Ideas About WHAT to Tweet Some Sanity For You. A Critical Path for Customer Relevance, Part 2. With all of the momentum social media has earned over the years, the reality is that still today, it is very much siloed in marketing. The aspiration of using social technology to build a social business is not yet within grasp. In many ways, social media is much more about media than it is about opening two-way channels for interaction where information, empathy, and resolution travel inward and outward with all parties walking away with a sense of value and affinity. For what is a relationship without benefit or bond? The convergence of disruptive technology, brand, business functions, and customer experiences will force today’s social media strategies to think beyond the click. The end-game moving forward will be on completing the customer journey and fortifying experience pre, mid, and post transaction. Today, businesses are experimenting with engagement as it relates to real-time interaction.
The challenge is in how engagement is defined today. The voice of the customer has spoken. Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand. Victoria Ransom is founder and CEO of Wildfire Interactive, the global leader in social media marketing software. Victoria and Wildfire will host a free webinar on March 2 at 10 a.m. PT, entitled “Timeline for Brands: How to Make the Switch,” further outlining best practices for brands in transitioning to Facebook’s new Timeline format.
Today Facebook announced to brand marketers the world over that, within the month, everything they knew about fan Pages on Facebook would be overturned. While you get your brand ready for the new Timeline format, here are six important changes to keep top-of-mind. 1. Updated Look and Feel What’s new: The format of Timeline for brands is quite similar to Timeline for personal profiles. Recommendation: Milestones present an important and dramatic opportunity to educate the public, humanize the brand and remove a perception of corporate anonymity. 2. 3. 4. 5. 6.
What’s new: Finally, brands will be able to send and receive private messages with users. How to Use Twitter: 22 steps (with pictures) How to write a corporate Twitter strategy (…and here’s one I made earlier) (Cross-posted from the Cabinet Office digital engagement blog, with thanks for the guest spot.) You might think a 20-page strategy a bit over the top for a tool like Twitter.
After all, microblogging is a low-barrier to entry, low-risk and low-resource channel relative to other corporate communications overheads like a blog or printed newsletter. And the pioneers in corporate use of Twitter by central government (see No 10, CLG and FCO) all started as low-profile experiments and grew organically into what they are today.
But, having held back my JFDI inclinations long enough to sit down and write a proper plan for BIS‘s corporate Twitter account, I was surprised by just how much there is to say – and quite how worth saying it is, especially now the platform is more mature and less forgiving of mistakes. So in case it’s of use to others who are thinking of doing the same, I’ve turned BIS’s Twitter strategy into this generic template for any government Department: HOW TO: Build A Twitter Strategy for Your Business. Megan Berry is Marketing Manager for Klout, the standard for online influence. She also blogs at The Huffington Post and Brazen Careerist. You can follow her on Twitter at @meganberry. You know your business can't just wing it on Twitter, you need a strategy.
But how do you get there? A lot of social media advice revolves around confusing, high-concept buzzwords: There are only so many times you can be told to "listen" and "engage. " Concrete advice can be hard to come by, and while this guide won't tell you what you need to tweet, it will provide you with the real questions you need to ask in order to craft a Twitter strategy for your business. 1. Who do you want to reach on Twitter? Here is a quick example: Look up at least 10 of your customers on Twitter (a quick name search on Google can turned up their Twitter profiles).
The goal here is not to find everyone you'd like to interact with (that would probably be next to impossible), but to find people who might fit into your audience. 9 Facebook Marketing Strategies to Build Super Fans. Are you looking to attract high-quality and loyal fans to your Facebook page? Without quality fans, your Facebook marketing efforts can fizzle out quickly. Keep reading to discover nine ways you can build loyal fans who’ll love your business. In a recently published infographic, Moontoast illustrates a Facebook fan’s journey from a “Potential Fan” all the way to a “Super Fan.” The image below shows a fan’s progression.
Moontoast shows how a fan's level of interest with a brand can move from light to heavy engagement. Moontoast says Super Fans are Facebook users who have given you access to their data via their Facebook profile, purchased from you and also encouraged another fan to purchase from you as well. So how do you move a Potential Fan all the way up the ranks to Super Fan?
For starters, it takes time. There are also specific actions you can take to create a thriving Facebook page full of Super Fans. #1: Give your page a human touch Have you taken a fun trip recently? Facebook Strategy For Your Small Business. Do you have it backwards when it comes to Facebook? Here’s what no one in the social media space seems to want to say: Facebook is a difficult place to reach new eyeballs organically if you do not already have good brand awareness. There I said it. If you are trying to use Facebook to reach a new audience, organically (i.e. without paying for Ads), from scratch – you are facing an uphill battle. Yes, the stats on how many Facebook users exist are mind-boggling. The fact is that Facebook is in the business of earning revenue – mostly through the ads they get page owners to buy. So Where Does Facebook Fit Into Your Strategy?
Surveys show that people generally fan pages they are already customers of, and usually for discounts. 1. 2. 3. 4. Facebook Marketing Strategy for Business, 5 Useful Applications. It’s no secret that online social networking (done well) is a great way to market your business. Social network applications can make that even easier. Applications are used to enhance the experience for users (ever watched a video on Facebook?). They are also useful to developers, providing them with valuable information from users in exchange for installing the application. This post covers 5 Facebook applications to consider for your business with your Facebook Marketing Strategy in mind. Recommended: Are Facebook Ads Better than Google Adwords? This guy thinks so.
Simplaris BlogCast - If you are a business owner, or small business marketer with a blog, this one will monitor your blog RSS feed for updates, and update your profile feed with each new blog post. Both of these tools are great ways to extend Facebook for business in a soft way (“selling” can have adverse effects for sure). These applications are a great place to start using Facebook for online social networking. Husband.